Bridget Evans
Spotify
Global Head of Advertising Business Marketing
About the speaker
Bridget joined Spotify in August 2023 and holds the position of Global Head of Advertising Business Marketing. Before Spotify, Bridget held the role of Head of Business Marketing for the Family of Apps at Meta, leading efforts to help brands see the full potential of Instagram, Facebook, and Threads to drive their business objectives. She has 15 years of experience pushing brands forward with digital-first strategies. Prior to Meta, Bridget led consumer marketing, content, and affiliate for Amazon Fashion. Previously, she served as vice president of account strategy at Vaynermedia, where she married creative and media to develop brand and DR campaigns for companies like Coach, Sour Patch Kids, Birchbox, and JP Morgan Chase. She has correctly guessed Wordle on her first attempt at least three times, and currently lives in New York.
Bridget Evans at OMR
Millions of people tune in to the same creators week after week. For many, it’s part of their daily routine, whether commuting, working out, or cooking. But what actually drives that kind of loyalty? How do audiences turn into real communities? And what can brands learn from fandom that goes far beyond reach? Join Felix Lobrecht and Tommi Schmitt, hosts of Gemischtes Hack, Germany’s most successful podcast, alongside Saruul Krause-Jentsch, Head of Podcasts, Europe at Spotify, and Bridget Evans, Global Head of Advertising Business Marketing at Spotify, to explore how fandom is built and what it takes for brands to tap into it in a meaningful way.
Omr Festival 26 doesn’t happen twice.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.