#OMR20
THE OMR FESTIVAL 2020
HAS BEEN CANCELLED.

zenloop​ is a SaaS customer experience management platform based on the Net Promoter System® (NPS). zenloop automatically fetches quantitative customer feedback from various channels and analyzes and clusters it using artificial intelligence. This empowers companies and organizations to better understand, and faster and more comprehensively satisfy their customers.

“New customers cost money – existing customers generate money" – this wisdom is as old as marketing itself. But without new customers, no existing customers. That is why new customer acquisition is vital for sustainable success. We at Lead Spot Media are specialists for successful lead generation! With our exclusive lead generation projects and E-Mail campaigns you directly reach your customers and can precisely address target groups. We offer you: • Constant high volumes in the DACH region • Exceptionally quality through professional standards for data preparation • Legally compliant data collection (double opt-in) • Wide-reaching E-Mail database with diverse selection criteria (as age, geo, interests etc.) Your success is our goal!

A digital full service agency with units operating in Bremen and Berlin, we have been realising digital marketing strategies for over 20 years. Content Marketing, Digital Advertising, SEO, SEA, or Social Media: with spirit and the right content in the right place at the right time, we develop solutions that work for your target audience -- creative and performance-oriented thinking included. Among our clients: Pizza Hut, congstar, OBI, Robinson, Volkswagen Financial Services, TUI, and WWF. We are also among few agencies who have been awarded all BVDW certificates for SEO, SEA, and Social Media. We're happy to share our experience and look forward to your visit.

We too are online shoppers! Trusted Shops is the leading trust brand for online shopping in Europe. No other provider offers so many benefits to online retailers and shoppers alike: more trustworthiness, a high-quality service, and ideas from one single source. Trusted Shops features proven experts in e-commerce and has a vision to develop this sector further by going beyond borders; embracing the fields of law, technology and marketing; offering easy-to-understand standards and tailor-made consultancy as well as an independent certification for an effective guarantee.

Channel Pilot Solutions GmbH is an independent e-commerce SaaS provider from Hamburg. Using the ChannelPilot tool, the company is providing online shops, agencies, and brands with an innovative, cloud-based multichannel tool. Through this, users can export their product data to diverse channels, undergo comprehensive optimisation and significantly increase their sales. Today, over 30% of the top 2000 webshops in Europe are using ChannelPilot. Alongside its headquarters in Hamburg, globalisation has led to the company being directly represented by further offices in London, Paris, Madrid, Milan, Moscow and Palo Alto.

Why has Tchibo been the professional home of change-makers, opportunity-seekers and innovation-drivers for generations? Because it’s our business to keep reinventing ourselves. That is how we keep meeting the taste of the times with our high-quality coffees – and delighting our customers every week with clever new products that add that certain extra to life. Do you have surprisingly good ideas for tomorrow's market? Then join us in actively shaping the world of Tchibo. So that we can remain what we are: one of the most popular and best-known brands in Germany - and beyond.

„LET’S TALK ABOUT NEW CUSTOMERS …“ Acquiring new customers is an important and central issue when it comes to increasing sales and sustainable corporate growth. We are your specialists for the digital B2C sector. With target group-optimized performance campaigns in classical e-mail marketing or through conversion-strong lead generation, for example through co-sponsoring and co-registrations, you reach the people whose interest in your company and your products is to be activated. For more than 7 years we have been conducting measurable successes as an independent partner for our customers throughout Germany, Austria and Switzerland. Visit us at our booth - we are looking forward to every lead!

We are an agency for modern marketing specialised in influencer marketing located in Münster and Cologne. Based upon multiple campaigns carried out with clients such as L'Oréal and Huawei we experience on a daily basis that influencers are revolutionary. Through individual, creative and target group aligned marketing, users are approached with authentic stories told alongside their everyday life. We believe that sustainable strategies and the power of influencer creates a synergy that turns the audience into brand evangelists.

Shopware is a leading ecommerce system and used by some of the largest European brands, retailers and manufacturers across B2C and B2B industries. As a trendsetting open source solution, Shopware gives retailers the freedom to quickly and easily realise their growth potential - with more flexibility and less complexity. From its headquarters in Schöppingen, Germany, Shopware employs 200 people and relies on a global network of 1,200 sales, technology and solution partners. A community with hundreds of thousands of members gives customers access to over 3,500 extensions and certified professional support.

With over 20 years of experience, we are a pioneer in software development for email marketing. We support our customers and partners with fantastic service and grow their potential in a targeted way. In doing so, we draw upon a broad range of technology and services. Our solutions are influenced by our strong relationships with customers. We flexibly adapt our solutions to meet specific customer needs. Expertise that pays off: We have been implementing successful email marketing and multichannel campaigns for over 2,000 customers in more than 20 countries since 1999. For more information, visit www.inxmail.com.

Impact starts here: Protect, measure and optimize the impact of your brand communication with our leading social listening and analytics suite. With Talkwalker you can track and analyse all discussions and themes around your brands online and on social. Find trends and influencers, track your competitors and detect potential PR crisis when they emerge. We monitor in real-time 150 Mio. websites, 10+ Social Networks, News Websites, blogs, forums and event print - in 187 languages.

YieldKit is the leading Performance Marketing Aggregator in the German market. Based in Hamburg, the company connects publishers and advertisers in a unique way. YieldKit technology enables publishers to connect their websites with intelligent monetization solutions. With just one integration publishers can automatically monetize their content and collect e-commerce behavioral data to optimize and aggregate new revenue streams for their business. YieldKit is the perfect solution for publishers and advertisers. Publishers are able to increase their revenue by connecting with more than 45.000 advertisers worldwide, while merchants increase their sales with high quality traffic, provided by YieldKit contextual solutions.

ad pepper media is a leading international performance marketing company specialising in lead generation and audience targeting. As a well-established and experienced team ad pepper media is able to fulfill clients’ needs in a fast and effective manner. With 18 years’ experience ad pepper media has delivered over 30,000 online campaigns across more than 50 countries.

Kameleoon creates predictive algorithms capable of personalizing websites in real time. Fast, agile and reliable: our personalization (A.I.) and A/B testing SaaS platform was designed so marketing teams can deliver optimized experiences to each of their visitors. It’s built with artificial intelligence capable of handling visitor data in real time and calculating your visitors’ probability to convert. Ranked 1st by “Les Echos” in the IT category of its “Growth Champions 2018” benchmark, Kameleoon records a 3-digit growth in customers, revenue and employees. More than 3.000 users have already successfully implemented Kameleoon’s user experience optimization solutions.

Smarter Ecommerce (smec) is a SaaS+ company committed to delivering propulsive, best-in-class software solutions for ambitious retailers. Our approach is to leverage the balance of machine and human brainpower in order to maximize KPI-driven results while minimizing tedious and iterative taskwork. With 13 years of Google Ads experience and a core competence in software development, we have become leaders in paid search automation and winners of leading industry awards. Thanks to a deft blend of automation and attentive human support, our clients achieve better results with less effort, enabling them to focus on strategic decision-making.

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. We provide marketing and product teams with an easy-to-use optimization platform, allowing them turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. AB Tasty's customer list includes Just Spices, Flixbus, shop-apotheke and Medion, as well as more than 900 global enterprises. To learn more, please visit www.abtasty.com

addfame is one of the leading influencer marketing agencies in Germany. Our technology as well as the attached digital performance surroundings within the nayoki performance group together with the experience of more than 1000 successful campaigns helps us implementing influencer marketing to the very individual media mix of your brand.

AdSpirit is an AdServing-System „Made in Germany“: A professional AdServer with all important functionality. It is stable, flexible and efficient. We already deliver more than 90,000,000,000 (90bn) ads per month.

Dialoghaus is an independent, owner-managed company that has been successfully planning and supporting dialogue marketing campaigns for customers from a wide range of industries since 1997. Our core competence is the acquisition of new customers - cross-media via all dialogue media and with full service regarding target group consulting, addresses B2B and B2C, insert marketing via eight channels, address cleansing, analyses and scoring as well as printing and lettershop services and marketing of your media.

Marancon is a team of dedicated data scientists. We help our clients to understand their customers and improve their communication with them. We use modern methods of analytical statistics and artificial intelligence in a targeted manner. In doing so, we do not let our clients down with the numbers, but support them with comprehensive consultance on the preparation and implementation of the marketing measures.

YouGov is an international data and analytics group with a highly participative online panel of over 8 million members in 44 countries. That panel is the engine behind one of the world’s largest connected data sets, which holds hundreds of thousands of data points collected via a continuous dialogue with consumers. We harness that data stream via our innovative technology to serve brands, publishers, and media agencies with solutions that support strategy, planning, brand performance and audience targeting.

We generate high quality and scalable leads via Facebook, Instagram and Messenger on a performance basis. We create ads, develop landing pages, shoot photos, record videos, and buy media – whatever your campaign needs. However, you don’t pay for any of that. You only pay a fixed price per lead.

beDirect GmbH & Co. KG is counted among the leading providers of address management and data quality services in Germany. Through the beDirect address shop » www.beaddress.de, commercial customers can use over 3 million credit-checked and economically active company addresses to acquire new customers. The beDirect reference database is the only one of its kind in Germany with regard to its data scope and information depth. Customer databases are cleaned up, updated and enriched with over 17 million data records. To name but a few examples, beDirect’s address management services include automated creation of new customers, setup of clearing teams, and provision of integration solutions for the likes of salesforce CRM.

Indima direct offers as an independent dialogue marketing agency all solutions around the address. Whether online or offline, national or international, B2B or B2C – with over 30 years of experience, we are the experts for new customer acquisition and existing customer optimization.

Trebbau offers you dialogue with heart and passion. With all the instruments of intelligent dialogue marketing, we bring your message online, offline or cross-media directly to your customers. We unerringly determine which path is the right one. Always individually and precisely tailored to your target group. We plan the appearance of your campaign with passion for every detail. We advise you expertly, personally and highly motivated. Our know-how includes e-mail, household and address marketing as well as concept, printing and dispatch of individualised mailings using the latest technology - all tailored to your needs. Take advantage of our all-round service for your success!

We are a full-service dialogue marketing agency operating for over 20 years and we are 100% owned by WPP group, the world leader in communication services. More than 900 employees work in Frankfurt/Main, Munich, Hanover and Bremen. Our core competence is to excite people by understanding, winning over and supporting them (B2B & B2C) in order to increase your company's success. Our services: strategic planning, database marketing, CRM, consulting, campaigns, digital marketing, social media, content marketing, call-center (including also all modern dialogue features as chat, remote service etc. on top of the traditional telephone channel). www.gkk.de

ProCampaign® is the Secure Customer Engagement Hub used by leading brands worldwide to manage the entire lifecycle of their customers. The SaaS combines eCRM, email marketing automation, campaign management and targeting in one system. ProCampaign® offers a broad range of integrated functionalities as well as open interfaces for easy integration of other systems. ProCampaign® is the only marketing and CRM software that has been awarded the renowned European Privacy Seal (EuroPriSe). Consultix - the vendor of ProCampaign® - is also ISO 27001 certified and looks back on more than 20 years of expertise in software development and data protection.

rabbit eMarketing was founded in 2004 as an e-mail marketing agency. We are the leading one-to-one multichannel expert in Germany, Austria and Switzerland. As consultants, we create ideal conditions for one-to-one dialogue with your customers. We advise you on the technical infrastructure as well as data and content. We plan your strategy as well as tailor-made one-to-one multichannel, email marketing, display and social media campaigns. As a creative agency, we develop extraordinary ideas for personal online dialogue. We develop and implement stringent e-mail designs, app interfaces, creatives and performance-optimized one-to-one landing pages.

CLANEO was founded with the idea of creating an agency with the people and brands we love to work with. Over 15 years of experience in Search, Online Marketing & eCommerce. We offer individually adapted services according to the latest standards and we love our work.

MessengerPeople is the pioneering company in professional messenger services and the leading SaaS provider for messenger communication. The innovative Messenger Communication Platform allows companies an easy and GDPR-conform way to communicate with their customers using the most popular global messaging apps: WhatsApp, Facebook Messenger, Apple Business Chat, Telegram & Viber. Over 1,600 companies, cities, associations, institutions, political parties, and influencers from over 60 countries currently use the MessengerPeople solution.

sunzinet AG is an owner-managed full service Internet agency, ranked among the Top 50 Internet agencies in Germany. Since 1999 sunzinet accompanies and supports its customers with holistic solutions for their digital transformation. Its portfolio includes all services related to mobile websites, portal solutions, eCommerce, intranet and the Digital Workplace. 90 employees work on digital customer projects. sunzinet’s customers include Bayer, Bahlsen, Creditreform, F.A.Z., Infineon, OBI, LANXESS, KION Group, Orthomol, RTL and STRABAG. According to internet agency ranking 2018, sunzinet is the fourth largest intranet agency in Germany. It has been awarded with the Red Dot Design Award, the German Design Award and the Annual Multimedia Award.

IROIN is the first data-driven platform for performance-based influencer marketing. CMOs and their teams can use IROIN to conduct, track, amplify and optimize KPI-based influencer campaigns to achieve the best possible conversion. With the proprietary tracking technology IROIN Engine, the experienced team of performance marketers and analysts implements influencer campaigns based on KPIs, as they have been standard in performance marketing for years. IROIN eliminates fortuity and makes influencer marketing 100 percent transparent and scalable.

Founded in 2011, our purpose is to support clients with strategic thinking and audience precision in the world of data driven marketing. Using the full potential of Programmatic: across channels, disciplines and devices is what we call PROGRAMMATIC EVERYTHING. Results are campaigns that create a media-spanning presence: display, mobile, video and native are complemented by innovative concepts for addressable TV, digital out-of-home, and digital audio. Today, eComCon is a leading Programmatic media powerhouse with a track record of turning data into knowledge and insights into growth – for clients and their brands – 100% independent.

Built for SMEs, powerful enough for the big leagues. Our intuitive, multilanguage email marketing software helps you drive revenue, strengthen customer relationships and scale business. With our integrations and 1-click transfer features, you can insert products, content and contacts in seconds. Plus, because we’re on a mission to improve email marketing everywhere, we pay you back for successful mailings. That’s right – the better your campaign performs, the cheaper it is to send more. Try it now – it’s free!

belboon (part of DetailM) is one of the leading performance marketing networks in the German-speaking market. Our network connects around 1,800 affiliate programs with 80,000 publishers from over 50 countries and we generate over 2.1 million transactions a year. Small and mid-sized companies through to large corporations from a wide range of industries trust our experienced account management and market leading technology.

The core of the microm business is based on the microm building database which today provides more than 150 single characteristics for private households used to analyse and describe customer databases or markets. These information are available at address level and contains nearly all German buildings – currently 20,3 Mio.. Through the use of microm data and services companies gain benefitial customer insights and achieve real market advantages. Our services include database management, data enrichment, customer and market analyses, datamining & scoring as well as (digital) solutions for customer acquisition and innovative targeting.

Selligent Marketing Cloud is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels. More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service.

The Data Foundation For The World's Best Marketers: Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love. Innovation is constantly driving fragmentation and creating data silos within marketing departments, causing consumers to experience far too many marketing messages that are disconnected, untargeted, and wasteful. Acxiom helps thousands of clients and partners work together to address these challenges. A leader in ethical data use, Acxiom is dedicated to helping marketers achieve superior business results.

Shift your perspective every now and then! With 20 years of experience, more than 50 employees and five locations, the agency group handles all steps of the dialogue marketing 4.0 process for new client acquisition and existing client optimisation. The group’s interdisciplinary teams use a+s PerformanceHub software and implement tailor-made strategies for efficient crossmedial experiences for platforms ranging from email to facebook and beyond. Stop by! We’ll give you a new outlook.