Talk of the town7/25/2018When will advertisers start targeting the LGBTI communities?Roughly six million people in Germany identify as a member of the LGBTI community: lesbian, gay, bisexual, transgender or intersexual. The high-spending and shop-happy segment is incredibly interestin
7/19/2018“Numbers trigger weird things in people’s brains”After forcing the political mainstream to take notice in 2008 and one-upping his success four years later in the 2012 US Presidential Elections, Nate Silver and his predictive data models took a beati
Marketing RockstarsTalk of the town7/16/2018“Whatsapp for Enterprises”: An exclusive first look at how Facebook intends to monetize its green app
Content MarketingTalk of the town7/12/2018Brick hero: This Lego nerd from Germany is building a kingdom with reviews and rants
7/5/2018“I am trying to find the 1 person in 1000 who doesn’t just like, but loves what I’m doing.”
Sponsored5/29/2018“Like the lime on a taco.” That’s what data is for mobile.de, Onefootball and Quandoo
Marketing RockstarsTalk of the town5/11/2018Crisis? What crisis? It’s all smooth sailing for this travel site
Marketing RockstarsTalk of the town5/4/2018FORTNITE IS UPON US: The strategy behind the Epic Games’ creation taking over the gaming world
MobileMarketing Rockstars4/12/2018Youtube instead of the boob tube—these TV broadcasters are winning on Youtube
MobileTalk of the town4/6/2018State of the German Internet 2018: Where we see the best chances to get ahead in digital marketing