What better way to boost affiliate marketing revenue than by capitalizing on social unrest?

Last week, Hamburg took center stage in the world’s media consciousness—first as host of the much-anticipated G20 Summit, and then as a playground for marauding rioters to clash with police, set fire to cars and plunder local businesses. The coverage garnered significant traction on social media especially, where the at times terrifying videos were shared several million times. But like the old saying goes, every Molotov cocktail has a silver lining (Is that right? Yeah, that’s right.) And marketers loose on morals recognized the chance and pounced to earn money as affiliates. OMR presents the questionable practice.
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Community building in Bavaria and Saxony

Lonely hearts searching for a flirt, or the man or woman of your dreams has long since been relocated to the digital world. Online dating / matchmaking / hookups is a billion-dollar industry dominated by dating apps like Tinder. But while the major mobile players reap the lion’s share, smaller portals with archaically designed forums continue to persist, exist and thrive in their niches. Joyclub is one such example.

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Ruling social media monarch DJ Khaled launches Instagram show and shifts away from Snapchat

It’s been a rough couple of weeks for Snap. First Facebook straight up jacked several functions from Snap, then chief executive chosen one Evan Spiegel reported massively disappointing quarterly figures and user growth leading to the collapse of its share price. And now Snap’s top influencer, DJ Khaled, is set to launch his own show on Instagram, i.e. the competition. The show has some hefty backing, too, receiving funding from a media company that is a part of the extended Disney family—and which previously was exclusively active on Snapchat, and is now only on Instagram. Whether it’s a sign of the beginning of the end or merely a bump in the road, it’s not optimal.
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Private pics and promises of direct contact have fans blowing their loads

Videos boasting risqué titles, thumbnails teasing gobs of bare skin and steamy sexual indiscretions—all of which end up being more hot air than hot stuff. Katja Krasavice has teased, baited and badgered her way to a bulging fan base: 800,000 Youtube subscribers and 200 million views. The aspiring sex star has milked the shady practice for everything it’s got—and spread it to other platforms in increasingly dubious ways. OMR got down and dirty for a closer look at the budding fauxporn star.
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More than just the Autobahn and Bier—Germany also knows a thing or 50 about online marketing

Who generated massive buzz over the past 12 months in Germany? Who impressed without much or any fanfare? Who is poised to land a breakthrough in the coming 12 months? For the second year in a row, we’ve set about the task of answering exactly these questions and more to create our ranking of the most exciting, promising and influential names in Germany. This is The Rockstars 50 ranking for 2016-2017.
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More than just cars and Bier—Germany also knows a thing or 50 about online marketing

When it comes to digital marketing, Germany is uncharted terrain for most beyond the borders of the Fatherland. As a Hamburg, Germany-based company proud of our roots—and one convinced of the digital-know how and potential waiting to be tapped into—we decided to shed some light on the German digital marketing landscape. For our list, we scoured the land and spoke to experts to compile a list of the biggest movers and shakers, trailblazers and hidden champions in the German online marketing industry. Who they are and what they do, you can read here, in the inaugural Rockstars 50.
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Digiday Editor-in-Chief Brian Morrissey talks about the latest marketing trends in the OMR Podcast

Digiday Editor-in-Chief Brian Morrissey

As Editor-in Chief at Digiday, Brian Morrissey knows the INs and OUTs of the digital marketing scene stateside. In the latest OMR Podcast, Brian paints a pretty bleak picture of the industry at present, while still finding rays of hope on the landscape in the form of some successful companies. In his chat with OMR founder Philipp Westermeyer, Brian discussed at length the latest developments in the publishing and adtech-business landscapes, who he thinks will emerge victorious in the impending platform battle and why paid content is a realistic chance for modern publishers.
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