OMR goes to London – just for one day!

OMR, NextMedia accelerator and nextMedia.Hamburg are coming to London next Friday, October 20th!

Touch base with OMR in London on October 20 for free.

Germany is the gateway to mainland Europe and in no place is that more evident than in Hamburg. With attractive regulatory supporting structures and a culture conducive to tech and media, Hamburg is Europe’s next big thing on the media landscape. That’s why Hamburg and London are teaming up for a one-day event to highlight synergy opportunities throughout the industry guaranteed to be a boon to all first movers.
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Share begging and recycled tech vids: traffic tricks a la Axios and Cheddar

How the new darlings of the US publishing scene build an audience

Axios Cheddar

Jim VandeHei from Axios (left) and Jon Steinberg from Cheddar (Collage: OMR)

They are two of the most talked about projects in digital publishing: Axios and Cheddar. The former a new news agency covering politics and finance run by Politico co-founder Jim VandeHei; the latter a self-styled “CNBC for millennials” founded by ex-Buzzfeed COO Jon Steinberg. OMR takes a closer look at them both to shed light on their lofty objectives—and uncovers just what crafty and opportunistic means they’ll go to to reach them.
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“I don’t give a sh*t about legacy.”

Agency legend Bob Greenberg on the OMR Podcast

Bob Greenberg OMR Podcast

R/GA-Founder Bob Greenberg.

He’ll soon be 70 and still doesn’t show any signs of slowing down. Bob Greenberg, R/GA founder is a legend among ad agencies—although he could care less about his legacy. Guest host and Thjnk founder Michael Trautmann sat down to talk with Bob on the OMR Podcast to find out why he likes repositioning the company once every nine years, his thoughts on Gary Vaynerchuk and which companies could make the leap and join the likes of Google, Amazon, Facebook and Apple.

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Ellesse: the story of a comeback through digital marketing

Titans of 80s sport’s fashion returns to center court through platforms like Asos and Instagram

With a revenue increase of 45% only a handful of other sport brands could come close to matching Ellesse’s growth in 2016. Quite the comeback for a brand that was washed up and nearly relegated to history. The heydays of the 70s and 80 were followed by the doldrums of the 80s, 90s, 00s and 2010s. In fact, the brand has really only made a comeback in the past two years. It’s catalyst? Digital marketing. OMR pieced together just how the brand set about and reconstructed their successful quest for a second act.

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10 dollars to check your kicks: Yeezy Busta knows what you’re wearing

600,000 Followers on the 19 year old’s Instagram account

Yeezy Busta

“Yeezy Busta” at work. (Image: Youtube)

The sneaker hype online shows no signs of slowing. Models like “Yeezy” by Adidas and Kanye West and their absolute limited supply give rise to an incredible amount of hype—and to counterfeits. A 19-year-old med student from LA has decided to take up the fight against fakes. On his Instagram account, he not only takes celebs to task for wearing knock-offs, but also helps out regular dudes and dudettes with an authenticity check—and apparently makes bank.
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The youth shall inherit the internet

From pop-up ads in Germany to affiliate network kingpin in Russia—and €180 million in revenue

Alexander Bachmann

Admitad founder Alexander Bachmann

Sometime last week, OMR grand poobah and founder Philipp burst into the office. Short of breath and all sorts of wound up, Philipp lays out a hot scoop from OMR-family friend Andre Alpar. What’s the hubbub all about? A sponsored post published by US blogger Jeff Bullas: a classic strike-it-rich story of an initial €30 investment mushrooming into annual revenue of EUR 100 million. The protagonist? German Alexander Bachmann.
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Mary Meeker is a moneymaker: Here are her 6 top online shops worth copying

The Meek shall inherit the Internet

Mary Meeker

Mary Meeker, partner at Kleiner Perkins Caufield & Byers

It’s appointment viewing for the industry. Mary Meeker’s “Internet Trends” turns marketing heads from across the industry. On over 350 slides, Meeker, a partner at Silicon Valley VC firm Kleiner, Perkins, Caufield & Byers, presented her outlook and ones to watch for the next year back in July. To make sure that nothing important gets lost in the shuffle we took a closer look and have highlighted 6 eCommerce startups worth keeping your eye on.
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Marketing that’s a riot.

What better way to boost affiliate marketing revenue than by capitalizing on social unrest?

G20 Affiliate

Last week, Hamburg took center stage in the world’s media consciousness—first as host of the much-anticipated G20 Summit, and then as a playground for marauding rioters to clash with police, set fire to cars and plunder local businesses. The coverage garnered significant traction on social media especially, where the at times terrifying videos were shared several million times. But like the old saying goes, every Molotov cocktail has a silver lining (Is that right? Yeah, that’s right.) And marketers loose on morals recognized the chance and pounced to earn money as affiliates. OMR presents the questionable practice.
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It’s got the goods. How stripped-down erotic forum Joyclub turns a major profit — but no tricks.

Community building in Bavaria and Saxony

Joyclub

Lonely hearts searching for a flirt, or the man or woman of your dreams has long since been relocated to the digital world. Online dating / matchmaking / hookups is a billion-dollar industry dominated by dating apps like Tinder. But while the major mobile players reap the lion’s share, smaller portals with archaically designed forums continue to persist, exist and thrive in their niches. Joyclub is one such example.

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SWITCHING SIDES: HOW DJ KHALED USED SNAPCHAT TO GET BIG ONLY TO JUMP SHIP FOR INSTAGRAM

Ruling social media monarch DJ Khaled launches Instagram show and shifts away from Snapchat

DJ Khaled Snapchat Instagram
It’s been a rough couple of weeks for Snap. First Facebook straight up jacked several functions from Snap, then chief executive chosen one Evan Spiegel reported massively disappointing quarterly figures and user growth leading to the collapse of its share price. And now Snap’s top influencer, DJ Khaled, is set to launch his own show on Instagram, i.e. the competition. The show has some hefty backing, too, receiving funding from a media company that is a part of the extended Disney family—and which previously was exclusively active on Snapchat, and is now only on Instagram. Whether it’s a sign of the beginning of the end or merely a bump in the road, it’s not optimal.
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