He has amassed over 7 million subscribers on YouTube, sold his company for USD 25 million and relaunched the Vlog that propelled him to fame. Casey Neistat is one of YouTube’s biggest stars and he sat down in the OMR Podcast to explain just how he built his massive reach by publishing daily content and why brands—without exercising any control of content—jump at the chance to work with him.
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Videos boasting risqué titles, thumbnails teasing gobs of bare skin and steamy sexual indiscretions—all of which end up being more hot air than hot stuff. Katja Krasavice has teased, baited and badgered her way to a bulging fan base: 800,000 Youtube subscribers and 200 million views. The aspiring sex star has milked the shady practice for everything it’s got—and spread it to other platforms in increasingly dubious ways. OMR got down and dirty for a closer look at the budding fauxporn star.
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Alexander Nix at OMR Festival 2017 (image: Miguel Brusch)
Did big data firm Cambridge Analytica really help Donald Trump win the US presidency? Or is it just a cleverly placed PR coup? These questions have been discussed heavily in the press and public domain over the past weeks and months. At OMR Festival 2017, Cambridge Analytica CEO Alexander Nix discusses big data, the methodologies and strategies used to identify people’s behavior and how data analytics factors into political campaigns.
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What is the current state of the German online industry? Which companies are poised to make a major breakthrough? How do German companies fare compared to their major US counterparts? What are the current chances for German companies in online marketing? We set out to answer these questions and more in our OMR market study “State of the German Internet,” which we unveiled at OMR Festival 2017. Get your copy of our study here.
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Who generated massive buzz over the past 12 months in Germany? Who impressed without much or any fanfare? Who is poised to land a breakthrough in the coming 12 months? For the second year in a row, we’ve set about the task of answering exactly these questions and more to create our ranking of the most exciting, promising and influential names in Germany. This is The Rockstars 50 ranking for 2016-2017.
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As a digital market, Germany is uncharted terrain for most beyond the borders of the Fatherland. As a Hamburg, Germany-based company proud of our roots—and one convinced of the digital-know how and potential waiting to be tapped into—we decided to shed some light on the German digital marketing landscape. For our list, we scoured the land and spoke to experts to compile a list of the biggest movers and shakers, trailblazers and hidden champions in the German online marketing industry. Who they are and what they do, you can read here, in the inaugural Rockstars 50.
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Digiday Editor-in-Chief Brian Morrissey
As Editor-in Chief at Digiday, Brian Morrissey knows the INs and OUTs of the digital marketing scene stateside. In the latest OMR Podcast, Brian paints a pretty bleak picture of the industry at present, while still finding rays of hope on the landscape in the form of some successful companies. In his chat with OMR founder Philipp Westermeyer, Brian discussed at length the latest developments in the publishing and adtech-business landscapes, who he thinks will emerge victorious in the impending platform battle and why paid content is a realistic chance for modern publishers.
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(Image: Warkentien2 / Wikimedia Commons / CC BY-SA 4.0)
It is one of the largest exits ever in the German online industry: MMOGA, an online trading platform specialized in trading virtual goods and activation codes for online games, sold by its German founder to a Chinese company for a cool €300 million. Yet, all across Germany the record-breaking deal didn’t make a ripple let alone a splash. Online Marketing Rockstars spoke to the platform’s former head of marketing to learn more about MMOGA’s business model—and to unearth more details on the spectacular and secretive deal.
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“Secret.Google.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!” No, wait! Stop! Don’t do it… That is merely verbatim of what’s been appearing in our data on Google Analytics. For thousands and thousands of websites around the world, the blurb figures to ring some bells. The spammy hands that penned those words belong to an infamous hacker from Russia named Vitaly Popov. Online Marketing Rockstars took a closer look at Popov, his methods, how he set his sights on TheNextWeb.com and what you can do.