Talk of the townMartin Gardt & Scott Peterson8.4.2021Should brands take note? How an unknown card game went viral on TikTok—and what it means for other brands
Talk of the townOMR Team25.3.2021OMR buys Reebok (we wish): Here’s how the brand could return to its glory days
Talk of the townFlorian Heide and Scott Peterson16.3.2021Cardmarket: Europe’s largest trading card platform is riding the Pokémon wave
Talk of the townRoland Eisenbrand & Scott Peterson8.3.2021An OMR Exclusive: Shopify to build an affiliate network with none-other than Tiktok as its first partner
Talk of the townChristian Cohrs & Scott Peterson5.3.2021The Nu Company story: how shock and chocolate spurred revenues by 200%
Talk of the townGuest Contributor16.2.2021Testing, testing. 1, 2. The OMR GPT-3 test, part 2. Is automated marketing content just a click away?
Talk of the townChristian Cohrs & Scott Peterson12.2.2021“They were so stupid”: How Amazon merchants experienced negotiations with FBA buyers
Talk of the townGuest Contributor5.2.2021OMR and the machine: Is GPT-3 a bunch of hot air or the AI revolution?
Talk of the townChristian Cohrs & Scott Peterson28.1.2021This London teen deals kicks to big-time soccer stars
Talk of the townRoland Eisenbrand & Scott Peterson20.1.2021How two digital nerds from the Fatherland jumpstarted the Clubhouse hype in Germany
SocialTalk of the townVideoRoland Eisenbrand & Scott Peterson12.1.2021Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
Talk of the townChristian Cohrs & Scott Peterson11.12.202057K for a digital trading card? The soaring NSFW prices of NFTs
SocialTalk of the townChristian Cohrs & Scott Peterson4.12.2020Livestream shopping: Chinese novelty or the future of eCommerce?
Talk of the townMartin Gardt & Scott Peterson26.11.2020This couple transformed an Amazon project into a toy brand—and millions in revenue
Talk of the townMartin Gardt & Scott Peterson13.11.2020Second-hand platform “Vinted” is minting a new app—can it merge its nearly 9 million users?
PublishingTalk of the townRoland Eisenbrand & Scott Peterson6.11.2020Playrix: You may not know this billion-dollar gaming company, but you know their ads
Talk of the townMartin Gardt & Scott Peterson29.10.2020Gitti up! Nail polish startup Gitti posts impressive growth without the luxury of deep pockets
OMR NewsTalk of the townScott Peterson21.10.2020Get ready! Here comes round 2 of Digital Masterclasses by OMR: This is how you can attend
SocialTalk of the townRoland Eisenbrand & Scott Peterson16.10.2020Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn
Talk of the townChristian Cohrs & Scott Peterson8.10.2020The Amazon of Cool—Skyrocketing eCommerce Platform NTWRK Deals in Hype
MobileSocialTalk of the townRoland Eisenbrand & Scott Peterson1.10.2020Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers
