Florian Rinke and Scott Peterson 6/22/2023The selling power of invention? Brands have found success in feigned tradition“We have been in business for decades, have carved out and maintained a strong foothold in the market over time, ergo we know what we’re doing and people trust us.” This sums up the implicit ...
Florian Rinke and Scott Peterson 2/2/2023Snapchat founder Evan Spiegel doesn’t see AR glasses breakthrough until end of decadeBy founding Snapchat in his mid-20s, Evan Spiegel reached billionaire status at a very early age. Today, some 350 million people use the app globally. In the OMR Podcast, he talks about the failure of
Florian Rinke and Scott Peterson 1/26/2023The snapping, crackling and popping success of ASMR creators
Florian Rinke and Scott Peterson 10/28/2022How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
Florian Rinke and Scott Peterson 9/21/2022Margrethe Vestager: “My job is not to be at war with specific companies.”
Florian Rinke and Scott Peterson 8/24/2022Cashback or cash out? How will inflation affect coupon and cashback providers?
Florian Rinke and Scott Peterson 8/19/2022Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
Florian Rinke and Scott Peterson 2/3/2022Game on in Germany: Media giants Axel Springer launch sports streaming service
Florian Rinke and Scott Peterson 1/20/2022Can the Digital Services Act and the Digital Markets Act finally get Big Tech to comply?