SocialTalk of the townVideoRoland Eisenbrand & Scott Peterson12.1.2021Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
SocialTalk of the townChristian Cohrs & Scott Peterson4.12.2020Livestream shopping: Chinese novelty or the future of eCommerce?
SocialTalk of the townRoland Eisenbrand & Scott Peterson16.10.2020Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn
MobileSocialTalk of the townRoland Eisenbrand & Scott Peterson1.10.2020Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers
SocialTalk of the townRoland Eisenbrand & Scott Peterson6.8.2020Is the Clubhouse buzz a sign of bigger things to come for social audio?
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson5.12.2019$25m in revenue with screenshots–Elon Musk’s marketing masterpiece
MobileSocialTalk of the townMartin Gardt & Scott Peterson28.11.2019How a German Influencer Leveraged Instagram Filters into 3 Billion Views
SocialTalk of the townCorinna Bremer & Scott Peterson14.11.201935 Billion Euro Revenue on Singles’ Day. How Alibaba is crushing eCommerce in China
SocialTalk of the townRoland Eisenbrand & Scott Peterson8.11.2019Beating the drop: Bots are no match for this Frankfurt skateshop
PublishingSocialRoland Eisenbrand & Scott Peterson24.10.20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?
SocialTalk of the townRoland Eisenbrand & Scott Peterson2.10.2019Uncovering second-hand fashion platform Depop
SocialTalk of the townMartin Gardt & Scott Peterson26.9.2019Charlie Sheen plugs #askOMR and Ice-T loves OMR—But why?
SocialTalk of the townRoland Eisenbrand & Scott Peterson26.8.2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
SocialTalk of the townMartin Gardt & Scott Peterson11.1.2019With phased-out goods to Hidden Champion—why Outlet46 quit paying for marketing
PublishingSocialTorben Lux & Scott Peterson10.12.2018Stories, Live & Superzoom—these successful Instagram features are the brainchild of this guy
SocialTalk of the townRoland Eisenbrand & Scott Peterson8.11.20182 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?
SocialTalk of the townRoland Eisenbrand & Scott Peterson30.10.2018The scoop on the drop: where did the latest marketing strategy come from and how does it work?
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson18.10.20183.4 million impressions with a single posts—the latest reach trick on Facebook
SocialTalk of the townTorben Lux & Scott Peterson9.8.20183 billion likes: The 20 most successful brands on Instagram in 2018
SocialTalk of the townRoland Eisenbrand & Scott Peterson18.6.2018Meme-baiting your way to the top: the Balenciaga playbook
SocialRoland Eisenbrand & Scott Peterson14.12.2016Wanna beef up your conversions? Try a clever targeting campaign with all the fixins
PublishingSocialMartin Gardt & Scott Peterson6.12.2016Become a B2B influencer in 30 days—how to generate 1.5 million views in a month
