Articles by Scott Peterson
Talk of the TownScott Peterson 8/20/2024How affiliate shopping app LTK is standing out from the competitionAffiliate shopping app LTK helps influencers earn money through recommendations. To outpace the competition, the platform is morphing into a social media app.
Talk of the TownScott Peterson 8/15/2024A success story 30-years in the making: luxury brand Miu Miu
Scott Peterson 8/8/2024The new place to reach younger audiences is... on Reality TV? 
SearchSocialScott Peterson 7/26/2024Combining push and pull marketing—How TikTok ads can boost your Google search performance
From the Gray AreaOnline MarketingScott Peterson 7/18/2024Why Trump merchandise is going through the roof on the internet 
Talk of the TownScott Peterson 7/9/2024GO big or go home? Breaking down the visibility and ROI for sponsors at EURO24
SocialScott Peterson 6/27/2024Trending stateside: Youtubers ditching the mother platform to build their own thang. 
SocialAffiliate MarketingScott Peterson 6/24/2024Just clicks away from cheap knockoffs: Dupe.com has gone viral thanks to a controversial usage of image recognition tech. 
CommerceScott Peterson 6/18/2024Buzz Plug: Dressing football's top stars
SportScott Peterson 6/10/2024Kickoff time for Netflix? What are Netflix's live sports aspirations after the NFL deal?
SearchTalk of the TownScott Peterson 5/31/2024"Parasite SEO" and AI deals are turning Reddit into a spam-infested mess
SearchScott Peterson 5/23/2024"AI Overviews"—Google's latest offering is set to completely overhaul the web as we know it 
CommerceSocialTalk of the TownScott Peterson 5/16/2024"Healthy" drinks brands are booming: How Olipop, Celsius, Liquid Death & co. have become worth billions
OMR NewsScott Peterson 5/5/2024Last-minute info for OMR24: What you need to know, before doors open on Tuesday!
OMR NewsScott Peterson 4/30/2024Here are the on-stage eCommerce slots for OMR24.
