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Looking for a helping hand to show you around? 30+ Guided Tours at OMR19 show you who’s who and what’s new.

Raise your hand if you're joining Andre Alpar's "Quickwins" Guided Tour at OMR19.

The application phase starts this Monday, April 15th at Noon. Have you claimed your ticket yet?

26 days and counting! In just over three weeks, OMR19 will return with more speakers, more exhibitors and more Masterclasses. With so much content on offer, it’s easy to lose track of who’s who and what’s new. That’s where Guided Tours come in. 45-minute tours across the Expo on the relevant topics in both German and English. Take the time to read up on which tours are on this year, which Guides are in the mix and what time they start on May 7 and 8. We’ll also tell you what you need to know (and do) to increase your chances of landing a spot in a Guided Tour of your choosing when the application process begins on Monday, April 15.

With over 400 exhibitors, 300+ international speakers and all sorts of action at the Festival, it’s not that it’s just easy to get lost, it’s impossible not to—unless you know where you’re going or are with someone who does. Luckily our team of industry expert guides has not only talked the talk to get to where they are today, but have walked the walk and are ready to show you the way. Clustered insights, off-script company intros and concrete infos on relevant exhibitors you may not have heard of—paired with the first-hand experience and anecdotes of our guides. If you want a complete overview of which Guided Tours are on, click our Guided Tour Timetable here.

Applying for a spot in a Guided Tour

If you want to attend a Guided Tour, you have to apply for a spot. How? First off, you need a ticket. That much should be obvious. Either an All-Incl Ticket or an Expo Ticket. You’ll find more information on the ticket categories here. For each Festival day, you may apply to attend a maximum of 1 Guided Tour. The application process itself begins Monday, April 15. We’ll have details on the application process Monday morning. Please note, that a successful application does not guarantee that you will receive a spot. Demand is unfortunately too high for us to guarantee that. We will do our best to make sure that no one goes home empty-handed.

German Market Overview with Jan Bechler (EN)

Tuesday, May 7, 9:45 AM – 10:30 AM
The “German Market Overview” tour is aimed at those unfamiliar with the hidden digital champions on the German market. It is also one of our premiere Guided Tours in English! As CEO and co-founder at Finc3, Jan Bechler is active as a strategic consultant. Furthermore, he’s been active at OMR for years as a strategic consultant for digital business and plays an integral role in expanding our business activities and brand. At OMR19, Jan will give you a crash course on select German companies whose name may be unfamiliar to you, but can help boost your online marketing business no matter where you’re from.

Go to the Guided Tour >>>

Big & Smart Budget with Erik Siekmann (DE)

Tuesday, May 7, 10:15 AM to 11:00 AM
The “Big & Smart Budget” tour – for marketers from larger organizations. Erik played a decisive role in building up German online floral retailers valentins.de and blume2000.de. Today, he is CEO of Hamburg-based consulting firm DIGITAL FORWARD. Here, his primary focus lies in providing support to companies on an array of digital marketing topics. Thanks to his experience in conducting marketing audits, he knows how clients implement and use various industry tools, products and strategies. He’ll provide inside insight and expertise, while guiding you through the various booths.
Go to the Guided Tour>>>

OMJobs with Dul Seo (DE)

Tuesday, May 7, 11:00 AM to 11:45 AM
Dul joined OMR as an intern four years ago; now he’s Head of Jobs. He is instrumental in the expansion of our jobs portal, onlinemarketingjobs.de, and oversees a team of four. In his Guided Tour, Dul will present a host of exciting, international companies from across the digital spectrum and tell you what opportunities are currently available on the jobs market.
Go to the Guided Tour >>>

Marketing Operating Model with Jan Hildebrand (DE)

Tuesday, May 7, 11:30 AM to 12:15 PM
Focus-Tour “Marketing Operating Model” is for marketing makers looking to rethink their marketing value chain. Jan Hildebrand is Jr. Partner and co-leader of digital marketing at McKinsey in Europe. Prior to his time at McKinsey, he held a variety of roles in digital marketing and is a long-time friend of OMR. On his tour, Jan will showcase a selection of companies all along the value Chain (from strategy to innovative media approaches and analytics) and share his insight on how to best collaborate with partners today.
Go to the Guided Tours >>>

Video Advertising (EN) with Christoph Burseg

Tuesday, May 7, 12:00 PM to 12:45 PM
The “Video Advertising” tour will introduce you to exciting companies specializing in optimizing your video content. Christoph Burseg is founder of VeeScore.com, a YouTube analytics tool, which was aimed at video publishers track the performance of their video content on the world’s biggest video platform. The self-proclaimed “online-marketing junkie” Chris is a long-time OMR contributor and a specialist for early recognition of Internet trends—especially those in the video sector. At OMR19, Chris will accompany video content producers and publishers to a handful of video specialists.
Go to the Guided Tour >>>

Mobile Marketing (EN) with Andreas Rau

Tuesday, May 7, 12:30 PM to 13:15 PM
Focus Tour “Mobile Marketing” is for all advertisers and marketing managers who understood that we are living in a mobile-first world. On behalf of the Mobile Marketing Association (MMA Germany), Andreas Rau, Head of Media Agencies at Facebook Germany, will present innovators and solutions that enable you to integrate mobile in the very heart of your marketing strategy.
Go to the Guided Tour >>>

OMJobs with Dul Seo (EN)

Tuesday, May 7, 13:00 PM to 13:45 PM
Dul joined OMR as an intern four years ago; now he’s Head of Jobs. He is instrumental in the expansion of our jobs portal, onlinemarketingjobs.de, and oversees a team of four. In his Guided Tour, Dul will present a host of exciting, international companies from across the digital spectrum and tell you what opportunities are currently available on the jobs market.
Go to the Guided Tour >>>

eCommerce Alex Graf (DE)

Tuesday, May 7, 13:30 PM to 14:15 PM
The “E-Commerce” tour for marketers, who are interested in achieving growth for both shops and products. Alexander is one of the leading eCommerce experts in Germany; on his blog Kassenzone, he takes a closer look at current market developments. He is the founder of consulting firms eTribes and Spryker Systems, a joint venture with Project A Ventures. On his guided tour, he will focus on the fair highlights and present prime providers of eCommerce.
Go to the Guided Tour >>>

B2B with Hannes Fehr (EN)

Tuesday, May 7, 2:00 PM to 2:45 PM
The “B2B” tour is aimed at founders, entrepreneurs and marketing makers looking to augment their business with smart products in order to boost their long-term revenue. Hannes Fehr, a consultant for digital strategy and business development, will lead the B2B tour—and we can hardly think of a better man for the job. He’s been in the online marketing biz for over a decade, where he has dealt with everything from adsense optimization, SEO shops to incubators, startups and major corporations. On top of all that, Hannes has been a part of the OMR Family from the beginning and a true entertainer at heart.
Go to the Guided Tour >>>

Dialog Marketing with Manuel Hinz (DE)

Tuesday, May 7, 2:30 PM to 3:15 PM
The Dialog Marketing Tour is aimed at marketers and brands looking to optimize their customer lifetime value. Want to give customers offers and products that are personalized to the max? No problem: Here you’ll learn which tools and strategies you can use to do just that. And in the process, you discover ways not only to improve your customer relationships, but also how to boost your revenue long term.
Go to the Guided Tour >>>

Experience with Philipp Werner (DE)

Tuesday, May 7, 15:00 PM to 15:45 PM
The “Experience” tour is aimed at seasoned marketing decision makers looking to go deeper. As CMO at Berlin-based Project-A, Philipp supports a broad portfolio of start-ups and established companies, who profit from his top-level business acumen mixed with a smart, data-driven marketing approach.
Go to the Guided Tour >>>

Content Marketing & Storytelling with Maja Nieveler Silke Gladfeld (DE)

Tuesday, May 7, 15:30 PM to 16:15 PM
The “Content Marketing & Storytelling” tour is aimed at marketers on the look out for excellent content. Guiding you around the Expo are two ladies with a knack for content in all its facets. Silke Gladfeld is Executive Director and Maja Nieveler is Executive Creative Director at Hamburg-based agency Territory. On their tour, Maja and Silke will show you all the essentials of content marketing—and what is key when it comes to content.
Go to the Guided Tour >>>

Quickwins with Andre Alpar (EN)

Tuesday, May 7, 16:00 PM to 16:45 PM
The “Quickwins” tours for marketing makers with a focus on search but who still have an eye on getting more. Andre Alpar is one of the most experienced performance marketing experts in Germany. Founder of international search & content agency AKM3, which was acquired by Publicis in 2014 and integrated in Performics. Andre has built up search marketing operations for Rocket Internet as well as portfolio companies. He is active as a business angel and hosts the weekly OMR Podcast #askOMR.
Go to the Guided Tour >>>

Programmatic Advertising with Lothar Krause (EN)

Tuesday, May 7, 16:30 PM to 17:15 PM
The “Data Driven & Programmatic Advertising” tour is aimed at all marketing managers looking to put their display budgets to good use. Lothar Krause has been a mainstay in the programmatic advertising sector since its infancy. He helped steer Sociomantic’s global expansion and product development as one of the Berlin-based company’s first members. Since last year Lothar worked as a consultant and advisor and had the chance to work with publishers, advertisers and several vendors. As the Regional Director of the Consent Management Plattform sourcepoint, he will share some insights around the topics GDPR and Data Protection. On his tour, Lothar will give you the low-down and offer up insights on programmatic advertising, while shedding light on the latest developments in display advertising as a branding and performance channel. Lothar will interview some experts from the programmatic advertising industry and will if needed as well ask the critical questions.
Go to the Guided Tour >>>

Media Startups with Nico Lumma (German)

Tuesday, May 7, 17:00 PM to 17:45 PM
Focus-Tour “Media Startups” – what are the current topics for European startups from the media industry? Video, messaging, AI/ML – that’s all a part of the mix. Nico works as Managing Partner at next media accelerator (http://nma.vc) in Hamburg and for the last four years invested in young startups from all over Europe and Israel.
Go to the Guided Tour >>>

Media Startups with Nico Lumma (English)

Wednesday, May 8, 10:15 AM to 11:00 AM
Focus-Tour “Media Startups” – what are the current topics for European startups from the media industry? Video, messaging, AI/ML – that’s all a part of the mix. Nico works as Managing Partner at next media accelerator (http://nma.vc) in Hamburg and for the last four years invested in young startups from all over Europe and Israel.
Go to the Guided Tour >>>

Performance Marketing with Bjoern Sjut (DE)

Wednesday, May 8, 10:15 AM to 11:00 AM
The “Performance Marketing” tour is for all you number-loving online marketers. Bjoern Sjut is not only an expert in all things mobile apps and instant messaging platforms. He’s also co-founder of Hamburg-based eCommerce and Amazon specialist “Finc3.” In addition, he is a regular speaker at international online marketing events and has authored various OMR Reports. Bjoern knows the industry inside and out and will introduce you to companies that will give your performance marketing an added boost.
Go to the Guided Tour >>>

eCommerce with Sören Starmer (EN)

Wednesday, May 8, 11:00 AM to 11:45 AM
The “eCommerce” tour is for marketers and merchandisers who want to stand out. It’s all about iconic eCommerce experiences that truly inspire & convert. Sören Stamer is CEO and co-founder of CoreMedia. With CoreMedia, he empowers some of the most iconic luxury brands in the world. On his tour, Sören will provide an overview of companies at the Expo offering tools and services that empower inspirational commerce and high-velocity marketing.
Go to the Guided Tour >>>

Programmatic Advertising with Lothar Krause (DE)

Wednesday, May 8, 11:30 AM to 12:15 PM
FThe “Data Driven & Programmatic Advertising” tour is aimed at all marketing managers looking to put their display budgets to good use. Lothar Krause has been a mainstay in the programmatic advertising sector since its infancy. He helped steer Sociomantic’s global expansion and product development as one of the Berlin-based company’s first members. Since last year Lothar worked as a consultant and advisor and had the chance to work with publishers, advertisers and several vendors. As the Regional Director of the Consent Management Plattform sourcepoint, he will share some insights around the topics GDPR and Data Protection. On his tour, Lothar will give you the low-down and offer up insights on programmatic advertising, while shedding light on the latest developments in display advertising as a branding and performance channel. Lothar will interview some experts from the programmatic advertising industry and will if needed as well ask the critical questions. Go to the Guided Tour >>>

OMJobs with Dul Seo (EN)

Wednesday, May 8, 10:15 AM to 11:00 AM
Dul joined OMR as an intern four years ago; now he’s Head of Jobs. He is instrumental in the expansion of our jobs portal, onlinemarketingjobs.de, and oversees a team of four. In his Guided Tour, Dul will present a host of exciting, international companies from across the digital spectrum and tell you what opportunities are currently available on the jobs market.
Go to the Guided Tour >>>

Dialog Marketing with Manuel Hinz

Tuesday, May 8, 12:30 PM to 1:15 PM
The Dialog Marketing Tour is aimed at marketers and brands looking to optimize their customer lifetime value. Want to give customers offers and products that are personalized to the max? No problem: Here you’ll learn which tools and strategies you can use to do just that. And in the process, you discover ways not only to improve your customer relationships, but also how to boost your revenue long term. Go to the Guided Tour >>>

Mobile Marketing with Andreas Rau (EN)

Wednesday, May 8, 10:15 AM to 11:00 AM
Focus Tour “Mobile Marketing” is for all advertisers and marketing managers who understood that we are living in a mobile-first world. On behalf of the Mobile Marketing Association (MMA Germany), Andreas Rau, Head of Media Agencies at Facebook Germany, will present innovators and solutions that enable you to integrate mobile in the very heart of your marketing strategy.
Go to the Guided Tour >>>

Quickwins with Andre Alpar (DE)

Wednesday, May 8, 1:30 PM to 2:15 PM
The “Quickwins” tours for marketing makers with a focus on search but who still have an eye on getting more. Andre Alpar is one of the most experienced performance marketing experts in Germany. Founder of international search & content agency AKM3, which was acquired by Publicis in 2014 and integrated in Performics. Andre has built up search marketing operations for Rocket Internet as well as portfolio companies. He is active as a business angel and hosts the weekly OMR Podcast #askOMR.
Go to the Guided Tour >>>

B2B with Hannes Fehr

Wednesday, May 8, 2:00 PM to 2:45 PM
The “B2B” tour is aimed at founders, entrepreneurs and marketing makers looking to augment their business with smart products in order to boost their long-term revenue. Hannes Fehr, a consultant for digital strategy and business development, will lead the B2B tour—and we can hardly think of a better man for the job. He’s been in the online marketing biz for over a decade, where he has dealt with everything from adsense optimization, SEO shops to incubators, startups and major corporations. On top of all that, Hannes has been a part of the OMR Family from the beginning and a true entertainer at heart.
Go to the Guided Tour >>>

Marketing Operating Model with Jan Hildebrand (EN)

Wednesday, May 8, 2:30 PM to 3:15 PM
Focus-Tour “Marketing Operating Model” is for marketing makers looking to rethink their marketing value chain. Jan Hildebrand is Jr. Partner and co-leader of digital marketing at McKinsey in Europe. Prior to his time at McKinsey, he held a variety of roles in digital marketing and is a long-time friend of OMR. On his tour, Jan will showcase a selection of companies all along the value Chain (from strategy, to innovative media approaches and analytics) and share his insight on how to best collaborate with partners today.
Go to the Guided Tour >>>

Social Advertising with Svenja Teichmann (DE)

Wednesday, May 8, 3:00 PM to 3:45 PM
The “Social Advertising” tour is for marketers who’ve got some budgets to burn and are looking to give their social signals a boost. Together with Sven-Olaf Peeck, Svenja Teichmann runs content marketing agency Crowdmedia, while also giving workshops and management training sessions as a certified business trainer. Prior to Crowdmedia, she was a long-time freelancer at Otto and then in a full-time role at the Otto marketplace “One-Stop-Shopping.” On her tour Svenja will give you an overview of relevant companies, which can help you step forward when it comes to advertisement in social channels.
Go to the Guided Tour >>>

OMJobs with Dul Seo (DE)

Wednesday, May 8, 3:15 PM to 4:00 PM
Dul joined OMR as an intern four years ago; now he’s Head of Jobs. He is instrumental in the expansion of our jobs portal, onlinemarketingjobs.de, and oversees a team of four. In his Guided Tour, Dul will present a host of exciting, international companies from across the digital spectrum and tell you what opportunities are currently available on the jobs market.
Go to the Guided Tour >>>

Experience with Philipp Werner (EN)

Wednesday, May 8, 3:30 PM to 4:15 PM
The “Experience” tour is aimed at seasoned marketing decision makers looking to go deeper. As CMO at Berlin-based Project-A, Philipp supports a broad portfolio of start-ups and established companies, who profit from his top-level business acumen mixed with a smart, data-driven marketing approach.
Go to the Guided Tour >>>

Video Advertising with Christoph Burseg (DE)

Wednesday, May 8, 4:00 PM to 4:45 PM
The “Video Advertising” tour will introduce you to exciting companies specializing in optimizing your video content. Christoph Burseg is founder of VeeScore.com, a YouTube analytics tool, which was aimed at video publishers track the performance of their video content on the world’s biggest video platform. The self-proclaimed “online-marketing junkie” Chris is a long-time OMR contributor and a specialist for early recognition of Internet trends—especially those in the video sector. At OMR19, Chris will accompany video content producers and publishers to a handful of video specialists.
Go to the Guided Tour >>>

Brand Building with Christian Müller (EN)

Wednesday, May 8, 4:30 PM to 5:15 PM
The “Brand Building” tour is for marketers looking to sustainably boost their brand awareness. Christian Müller is a co-founder of OMR, where he is responsible for strategic partnerships. He also co-founded the programmatic marketing platform metrigo, which was taken over by Zalando in early 2015. On his tour, Christian will provide an overview of companies at the Expo offering tools and services that can boost your brand presentation and excite your target audience.
Go to the Guided Tour >>>

Sports Marketing with Martin Drust (DE)

Wednesday, May 8, 5:00 PM to 5:45 PM
The “Sports Marketing” tour is perfect for anyone just getting started in Sports Marketing, is curious as to how things work on the sports scene and has tons of questions and few answers. Martin Drust, marketing boss at Hamburg soccer club St. Pauli, will name tips and tricks on his tour and tell you how you can turn small budgets into big winners in sports marketing
Go to the Guided Tour >>>

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