HubSpot Germany GmbH

The reality for B2B marketing teams is clear: pipeline goals are rising, budgets are shrinking, and teams remain the same size. AI is expected to help – GDPR-compliant, scalable across Europe, and with real results. But how does it work in practice? Using the example of Europe's leading digital health platform, HubSpot shows how context becomes the key to AI success, enabling impressive results such as +92% leads, 1,768 MQLs at a double-digit CPL, and +59% more traffic. The core insight: AI fails without context. Only when customer data, business knowledge, and team activity are combined can the technology reach its full potential. In this masterclass, you will receive 60 minutes of practice instead of theory. Learn how to scale without additional headcount.

In 2025, we talked about traffic disruption. In 2026, the insight is: people follow their feed, not a funnel. Awareness is fragmented, consideration is cross-channel, and conversions are AI-powered. The old logic – brand first, then demand – no longer works. In this masterclass, the HubSpot marketing team shows you how they responded strategically. You will receive a playbook that connects digital and physical touchpoints: learn how creators and newsletters build brand visibility where people spend their time, how events create real connections, and how OOH strengthens regional presence. Additionally, you will learn how AEO captures demand exactly where decisions are made. 90 minutes for marketing leaders – without a tool pitch, but with honest learnings.