That was the Digital HR Summit 2023!

We would like to thank all speakers and partners who contributed to the event and shared their knowledge with you. Since the HR cosmos has so much more to offer, we are already working on a second edition of the Digital HR Summit in spring 2024. Sign up for our newsletter now and don't miss out. Stay tuned!

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Digital HR-Summit Summary
Humanity is the secret recipe
Our editor Marvin was there at the Digital HR Summit 2023 - and noted down some anecdotes. An event that electrified Germany, Switzerland and Austria. Have you ever thought about the fact that a job interview is like a date, because both have to expose themselves? And that our brain can deceive us in 188 different ways? A conclusion for lively mouth corners and laughing eyes. Enjoy the lines.

These were the speakers

Our speakers have put together a perfectly coordinated program on the various topics.

Sarah Böning

Sarah Böning

Founder | Talent Centric

Katharina Schulze

Katharina Schulze

Co-Founder | beyobie

Marcus Merheim

Marcus Merheim


Helena Schneider

Helena Schneider

Teamleiterin HR Marketing und Employer Branding I Dozentin HR - Management | Theo Müller Gruppe

Dimitri Knysch

Dimitri Knysch

Managing Director DACH | Cammio

Jan Hawliczek

Jan Hawliczek

Geschäftsführer | Die Grüne3 GmbH

Robindro Ullah

Robindro Ullah

Geschäftsführer, Managing Director | Trendence Institut GmbH

Juliane Bock

Juliane Bock

People Lead | heyflow

This was our program 2023

Each day of the conference focused on a specific theme.

19th September: Employer Branding (ended)

Learn from our experts how to build a strong employer brand and attract talents for the long run.

09:00 - 09:45: Employer Branding - the Gamechanger in Finding and Retaining Employees (Marcus Merheim, hooman EMPLOYER MARKETING)

In the speaking, the basics of employer branding are explained, the underlying concepts are presented and the modes of action are defined. Learn about the process as well as the reasonable initiation, organization and implementation of an EB-project.

09:45 - 10:25: How to get started with employer branding (Lena Feldkamp, Takko Fashion)

In 30 minutes, Lena explains to us in a very practical way how, in her current role as Head of Employer Branding at Takko Fashion, she is setting up the area "from scratch" and how this can be implemented even with a low investment of resources - from analysis to corporate culture to the development of the employer brand.

10:25 - 11:05: Employer branding - from analysis and implementation to the creation of an employer brand (Helena Schneider, Theo Müller Gruppe)

Employer branding is a strategic corporate measure to position a company as an attractive employer. But to help you understand what it's all about, Helena gives you an initial overview of the individual steps involved in developing an authentic employer brand. From analysis and implementation to the final creation, including project examples, everything is included.

11:05 - 11:45: How the candidate experience can deliver on the promises of the employer brand (Dimitri Knysch, Cammio)

This session is about hacks on how you can adapt the candidate experience to modern brand communication. The focus is on video communication. You can expect an example from Heineken, a major brand that has run one of the greatest employer branding campaigns of all time. The actual candidate experience in the application process, on the other hand, is still in need of improvement.

11:45 - 12:30: Employer Branding: Mastering Collaboration and Communication Properly (Anneke Matsis, Frontify; Nina Müller, moodley & Malin Gereke, New Work SE)

As the saying goes: "The best ideas die in execution". To successfully implement an employer branding campaign, internal communication and collaboration are essential. In this session, Malin, Nina and Sibylle will show you how to make your creation process a success and how to ensure efficient collaboration between internal teams (especially HR and Marketing) and with agencies. How are assets created and how do you ensure that they are played out in a targeted manner by marketing teams and employees, and how does a well thought-out tech stack contribute to the success of employer branding campaigns?

20th September: Recruiting (ended)

It's not new hiring – it's good hiring: Get an overview of the current labour market and recruiting measures.

09:00 - 09:45: Overview of good recruiting recipes – the guest must like it, not the cook (Sarah Böning, Talent Centric)

In 30 minutes, Sarah will flip through great "recruiting cookbooks" with you and give you an overview of: Candidate Market Data, the Candidate Journey, and about the Talent Acquisition Roadmap in conjunction with various recruiting channels.

09:45 - 10:25: Level-up your recruiting game and candidate experience with good aptitude diagnostics (Bastian Stolz, Lechwerke & Jessica Lingenfelder, HTGF)

Recognizing talent, identifying potential and assessing skills - all this is made possible by aptitude diagnostics in recruiting! In this presentation, you will learn how to select personnel in a well-founded manner, how to positively shape the candidate experience, and which principles lie behind aptitude diagnostics.

10:25 - 11:05: Recruiting is actually sales - what HR professionals can learn from e-commerce (Lars Wolfram, Talentsconnect)

In the current job market, there is a rethink in the recruiting process and in understanding what makes suitable candidates - and here we can benefit from insights from e-commerce. After all, it's not about generating a lot of prospects for a job, but about turning suitable prospects into applicants.

11:05 - 11:45: Blue vs. white collar recruiting - three tips on what really matters (Björn Boldt, ENERTRAG)

True to the motto "never assume - no matter in which process step of recruiting", Björn tells you something about the importance of using and leveraging data in his speaking. We all have data in recruiting, we just need to know how to use it profitably. In addition, you will get an insight into the differences, but also the many similarities of Blue vs. White Collar Recruiting and how important it is as a recruiter to know the USP of your company.

11:45 - 12:30: Active Sourcing: attract, inspire & network - 5 practical tips (Jan Hawliczek, Die Grüne 3)

Active sourcing is about actively finding and approaching potential candidates. However, the supreme discipline of the entire process is to convince the candidates of your company. How talent networking works as a link for active sourcing and what you can learn from the practical example of MyVita.

26th September: Retention (ended)

Get concrete tips and inspiration from best practices on benefit and health programmes to strengthen employee loyalty.

09:00 - 09:45: Breaking points – how a lack of retention can destroy the best recruiting (Robindro Ullah, Trendence Institut)

Together, we look at the candidate experience and try to optimize the processes before hiring. But one of the most dangerous stumbling blocks of recruitment is inside the company: the employees. With an intelligent data-based 360 view, many challenges can be identified and overcome.

09:45 - 10:25: How others approach retention & you take it up a notch (Jule Bock, heyflow)

People Management has had many challenges for several years: Employer branding, recruiting, onboarding, development – and then termination. You can approach your research like everyone else or join Jule's speaking and get a new perspective on Employee Retention.

10:25 - 11:05: Data driven Retention - Employee Wellbeing muss kein Mysterium sein (Sandra Strauss, Urban Sports Club)

As a brand and product, Urban Sports Club stands for employee wellbeing. But what does it look like in your own company? Sandra Strauss, CPO Urban Sports Club, gives concrete examples of how the company restructures itself and how regular surveys and its own product contribute to employee retention.

11:05 - 11:45: Mental well-being as the key to employee retention (Regina Goellner, OpenUp)

In this keynote, Regina shares her learnings from working with hundreds of organizations as a Customer Success Manager at OpenUp. Every day, she coaches companies on how to work on mental well-being in the workplace to positively impact their retention. In her keynote, Regina shares not only insights, but also practical and proactive tips for organizations.

11:45 - 12:30: OMR Insights – what retention looks like at our company (Sara Sosnowski, OMR & Vanessa Runge, OMR Education)

In this presentation, Sara and Vanessa give you a look behind the scenes at OMR: We'll show you what measures we implement for the retention of our employees, from benefits to corporate culture - and how education can contribute to this.

27th September: HR analytics (ended)

How people and numbers match: Learn how you can optimise your HR management with HR analytics.

09:00 - 09:45: New Work - New HR: How People Analytics is fundamentally changing our understanding of HR (Katharina Schulze, Avy Analytics)

Strategic people management starts with decisions made on the basis of data. People analytics is no longer a nice to have, but a must for HR managers who want to place their people topics at the forefront of their organization. In New Work - New HR, you'll learn the basics of people analytics, get tips for getting started, and gain exciting insights into the people analytics trends of tomorrow.

09:45 - 10:25: The future of HR: The role of generative AI and HR analytics for transformational success (Julian Kirchherr, McKinsey & Company)

The presentation will cover the importance of generative AI for HR-related tasks in HR. Furthermore, Julian highlights the role of HR analytics in data-driven decision making for employee engagement, talent management and performance reviews.

10:25 - 11:05: What if... puts an end to oracular thanks to People Analytics! (Christine Balzer & Tobias Klein, INFOMOTION)

In today's dynamic and fast-paced business world, companies face a variety of HR challenges. Making the right decisions when it comes to workforce planning, employee development and talent development is crucial for the long-term success of a company. In this context, simulations in human resources are becoming increasingly important. This presentation will address the growing importance of simulations in HR and the many ways in which these innovative technologies can help organizations succeed and also help make strategic HR decisions in a more informed and data-driven way.

11:05 - 11:45: Why recruiting should depend on AI, not chance (Dr. Annika von Mutius, Empion)

The new era of artificial intelligence in recruiting. Until today, classic job advertisements, recommendations or career websites have been among the top channels. Statistically speaking, the probability of filling a job with the right person is vanishingly small. This raises the questions: Can AI recognize human competencies? Under what conditions does this new technology add real value to the recruiting process? And what are the challenges and risks of AI for the HR industry?

11:45 - 12:30: First steps in people analytics: 3 tips for getting started in practice (Benjamin Böhmer, scaliify)

Want to dive into the exciting world of people analytics, but don't know exactly where and how to start? In this slot, Ben shows you the first steps to collecting data and paving the way for data-driven decisions. Learn what metrics companies of all sizes, from small to large, can use to get started.

Our partners


Deine Frage ist nicht dabei? Melde dich direkt bei Anna.

Who is the Digital HR Summit for?

The Digital HR Summit is intended for anyone interested in HR topics. In particular, the content is aimed at employees from HR departments as well as decision-makers, managing directors, and career changers.

Is participation free of charge?

Yes, you just need to register so you can attend all four events as well as individual sessions.

Do I have to register for each day individually?

Yes, you have to register for each day individually. After that, you will receive a link for each day, which you can use to conveniently view each speaking of a day at your convenience.

Where can I find the link for the speaking sessions?

You will find the link in the confirmation email you receive after your event registration. If you don't find it, please contact us directly via email at

Can I always use the same link for the Speakings?

Yes, for each day you will receive a link that will give you access to our virtual conference room and thus to all five speakings.

My link for the session does not work - what can I do?

Check the confirmation email that you received after your registration again to see if this is the right link. If it really doesn't work, try to register again. Otherwise, please contact us directly via email at

Can I also ask questions and talk to the experts myself?

Yes, you can use the chat to ask your questions during the speaking. There will be 5 min Q&A time at the end of each talk where we will address the questions.

How can I put the event on my calendar?

If you have registered successfully, you will receive a confirmation mail. In the mail you will find a link for the calendar export, so you don't miss the event.

Will the speakings be recorded?

Yes, the speakings will be recorded. Selected presentations will then be shown on our HR On Demand learning platform (launch: October 2023). Feel free to sign up for our HR newsletter right here at the bottom of the Summit page to get the latest info on the launch.

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Anna Deckers

Project Manager