Employer branding is teamwork –because only together can you move your employer branding strategy forward. Our lead speaker Marcus Merheim will show you how to bring all the specialists to the table and how good stakeholder management can unite everyone involved. You will also receive tips for setting up and organizing your project so that your EB strategy is a success.
THAT WAS THE DIGITAL HR SUMMIT
We would like to thank all speakers and partners who helped organize the event and shared their knowledge with you. Since the HR universe has so much more to offer, we are already working on the next edition of the Digital HR Summit in spring 2026. Sign up for our newsletter now and don't miss out on any information. Stay tuned!
We would like to thank all speakers and partners who helped organize the event and shared their knowledge with you. Since the HR universe has so much more to offer, we are already working on the next edition of the Digital HR Summit in spring 2026. Sign up for our newsletter now and don't miss out on any information. Stay tuned!
FOUR THEME DAYS
Each day of the conference focused on a specific topic.
Day 1: Employer Branding
Learn from professionals how to build a sustainable employer brand through genuine emotions, teamwork, and lived values in order to remain relevant in the competition for talent.
Day 2: Recruiting
It's not new hiring – it's good hiring: Get an overview of the current job market and recruiting measures.
Day 3: Retention
Discover innovative approaches and best practices to immerse yourself in the world of retention management and wellbeing.
Day 4: People Strategy
This theme day provides you with crucial insights into how a future-oriented people strategy directly contributes to corporate success.
16. September: Employer Branding
Finished
09:00 - 09:45: Employer branding is teamwork – 5 tips for effective collaboration (Marcus Merheim, hooman EMPLOYER MARKETING)
09:45 - 10:25: #FacesOfCommerzbank unscripted – how we use emotions to change employer branding and turn employees into stakeholders (Sofia Strabis und Michelle Nopp, Commerzbank)
This presentation gives you a behind-the-scenes look at how Commerzbank developed its new employer branding with the guiding principle “We are applying to you.” You will see how they got an entire bank moving and turned employees into co-creators. A talk about the courage to forego scripts in order to convey genuine emotions.
10:40 - 11:20: Meaning over money – How employer brands remain relevant in times of changing values and labor shortages (Linda Volkmann, BikeLeasing)
What makes an employer brand truly relevant today? In a working world that is increasingly value-oriented, a consistent, credible identity that creates meaning and demonstrates attitude is crucial. In this presentation, you will learn how companies strategically develop and communicate this identity and bring it to life in everyday life—and how employee benefits can evolve from a tactical HR tool to a strategic component of brand management.
11:20 - 12:00: Why health is part of the DNA of a modern employer (Nicolas Stadtelmeyer, EGYM Wellpass)
In this presentation, you will learn why physical and mental health are key to employee retention and a strong employer brand. We will show you best practices for generating real added value from benefits, thereby making health part of your company's DNA.
September 17: Recruiting
Finished
09:00 - 09:45: Bye, silos! Hello, dream team: How HR and specialist departments work together as equals (Sarah Böning, Talent Centric)
Bad hires cost not only money, but also nerves, team spirit, and growth. In this session, I will show how HR and specialist departments can move from working against each other to working with each other—and how recruiting can become a real business booster. With clear roles, a smart candidate journey, and a few surprisingly simple everyday tricks
09:45 - 10:25: #KommDahinter – Wie ein geheim arbeitender Nachrichtendienst aufmerksamkeitsstarkes Employer Branding macht (Martin Heinemann, BND)
In this presentation, you will see how the BND effectively promotes its employer brand to the outside world, despite working in secrecy. We will show you how the organization is overcoming the challenges of the current job market and how it has been successfully attracting new talent since 2024 through campaigns, social media, and gamification.
10:40 - 11:20: Erfahrungen aus erster Hand: Wie KI globales Hiring vereinfacht und wo sie scheitert (Anna Pacher, remote; Kai Michael Czeschlik, Globl.Contact)
Technology alone is not the solution for global hiring—you need a partner who brings legal, cultural, and operational expertise to the table. This talk highlights why scalable processes only work when humans and machines work together. Learn firsthand why Kai chose remote work here.
11:20 - 12:00: Vom War for Talents zum Wir für Talente – Wie Coopetition Recruiting neu denkt und Menschen mit Arbeit verbindet, die wirklich passt (Diana Brammann, Talent Nextwork)
Why compete in recruiting when you can cooperate? This presentation uses practical examples to show you how coopetition models work and how they bring more quality and sustainability to recruiting. It's about how companies can work together to attract the right talent and create truly perfect matches.
September 23: Retention
Finished
09:00 - 09:45: Bye Quiet Quitting: How Wellbeing Affects Retention (Nina Pry, Belonio)
Is quiet quitting just a buzzword, or is there a real problem behind it that challenges your retention strategy? Nina Pry explores this fascinating question in her presentation. Learn how wellbeing can make a real difference here and which approaches really bring about change.
09:45 - 10:25: Retention starts with well-being: Long-term employee retention through employee well-being (Laura Gröbl, Urban Sports Club)
In this presentation, Laura Gröbl will show you how employee wellbeing is the key to long-term employee retention: Learn how to use the 7 pillars of wellbeing and leverage leadership, benefits, and culture as retention tools to truly retain talent. Take away practical tips that you can implement immediately!
10:40 - 11:20: Nice theory, poor practice: Why even the best HR benefits fail (Catherine Leser, Penzilla)
Why do attractive benefits often fizzle out, and what role does HR play in this? This presentation addresses the gap between the employee perspective and HR priorities. You will learn what constitutes a real top benefit and what intelligent benefits management looks like in practice.
11:20 - 12:00: Better employee retention through an optimized employee lifecycle (Georgiy Khokholyev, Factorial)
This presentation provides practical tips and examples of how you can use digital processes to improve the entire employee lifecycle. You will learn which strategies increase engagement and retention through effective onboarding and continuous development. It also covers the use of modern HR technology to provide individual support to employees.
September 24: People Strategy
Finished
09:00 - 09:45: Sustainable job cuts: How HR protects culture and employer brand in turbulent times, making a measurable difference (Sabrina Zeplin, Restart Career GmbH)
Many companies are currently facing difficult separation processes – a balancing act between figures, trust, and culture. This presentation shows how HR can not only manage these projects with a clear stance and the right success factors, but also shape them with measurable positive effects for the employer brand and corporate culture.
09:45 - 10:25: Healthy. Connected. Productive – The measurable ROI of work-life balance & mental health (Julia Kahle, Heycare)
This presentation will show you how to demonstrate the measurable ROI of work-life balance and mental health. You will learn how these topics can demonstrably reduce absenteeism and retain your employees. You will also learn best practices for blue- and white-collar workers to establish a truly healthy corporate culture.
10:40 - 11:20: The relevance of various KPIs in HR: How these are influenced by corporate and derived HR strategies, and which tools and processes support this (Victoria Martin, Gastromatic)
This presentation focuses on the relevance of HR KPIs that are derived directly from corporate strategy. We will show you how to measure only the metrics that are truly important, rather than simply measuring for the sake of measuring. You will also learn how to automate and scale processes to grow flexibly with your company.
11:20 - 12:00: Data-driven HR: How to win management support for your HR initiatives (Philip Binder, Personio)
HR is often not included in decision-making, even though HR strategy contributes significantly to success. This presentation shows you how to align your HR strategy with corporate goals and translate it into the language of the C-suite. You will learn how to win management support for your initiatives with a compelling data narrative.
OUR SPEAKERS
Learn from the pros: Our speakers have put together a perfectly coordinated program on the various topics.

FAQs
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Who is the Digital HR Summit for?
The Digital HR Summit is of interest to anyone who wants to take a closer look at the world of work. What could be better suited to this than the HR perspective?
Is participation free of charge?
Yes, you just need to register so you can attend all four events as well as individual sessions.
Do I have to register for each day individually?
Registration is easy. At the top you will find the 'Register now' button, which you can use to register and select the desired event days. You will then receive a link for each day, which you can use to watch each day's speaking at your convenience.
Where can I find the link for the speaking sessions?
You will find the link in the confirmation email you receive after your event registration. If you don't find it, please contact us directly via email at jobs@omr.com.
Can I always use the same link for the Speakings?
Yes, you will receive an access link on each event day for which you have registered. This link will give you access to our virtual conference room and thus to all five presentations per day.
My link for the session does not work - what can I do?
Check the confirmation email that you received after your registration again to see if this is the right link. If it really doesn't work, try to register again. Otherwise, please contact us directly via email at jobs@omr.com.
Can I also ask questions and talk to the experts myself?
Yes, you can use the chat to ask your questions during the speaking. There will be 5 min Q&A time at the end of each talk where we will address the questions.
How can I put the event on my calendar?
If you have registered successfully, you will receive a confirmation mail. In the mail you will find a link for the calendar export, so you don't miss the event.
Will the speakings be recorded?
Yes, the speeches will be recorded. We will make the recording available to you by e-mail after each event day.






