#OMR26 The Festival for the Digital Universe!

5 & 6 May 2026, Hamburg Exhibition Center

One of Europe’s biggest events for digital business & online marketing

Experience two days of inspiring talks, exciting discussions & exclusive networking opportunities.

  • 🚀 800+ speakers & over 1.000 exhibitors

  • 🎯 A full program with keynotes, masterclasses, side events & more

  • 🙀 Insights into digital trends & top-tier networking

These are the first OMR26 speakers

On the big festival stages, creators, hidden champions, and international stars from the digital economy, pop culture, banking, sports, and politics talk about the latest trends and most important challenges.

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A look back at the OMR Festival 2025

Check out the Festival recap for vibes and pics from last year's event.

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SPEAKING HIGHLIGHTS FROM THE PAST

Just a small selection of the people who have made the OMR Festival special in recent years.

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#OMR26: Why you simply have to go

The OMR Festival is one of Europe’s leading events for the digital economy in Europe. OMR24 welcomed over 67,000 people to the Festival in Hamburg for two days of inspiring talks, exciting discussions and exclusive networking opportunities. The robust program offers massive stages with top, international speakers, Masterclasses, Side Events, Guided Tours, over 1000 exhibitors and a slew of live concerts. Meet and connect with the industry’s biggest players and explore the latest trends and technologies.

800+ speakers

Over 800 speakers from around the world discussing current trends and developments on multiple stages. From industry experts and digital decision-makers to celebrity A-listers, such as Tom Brady and Heidi Klum.

Be the first to know

The OMR Festival is THE place for in-depth insights into trends moving the digital space: from AI, eCommerce, finance & HR to sustainability & diversity. Simply put, the Festival delivers the knowledge and inspiration that keep you ahead of the game – and competition.

Networking

On top of on-stage input and inspiration, there is ample time and opportunity to network. Whether at the side event, at the expo, or during lunch in the food hall – there are numerous chances to make new connections.

Exhibitors

Since its inception in 2015, the Expo has been center stage for 1000 exhibitors and partners to meet and greet our 67+k Festival-goers. In addition to tech companies such as Google and SAP, SaaS companies, SMEs and start-ups are also on hand presenting innovative tools and technologies.

Food & Entertainment

Cap off your Festival experience with a variety of culinary delights at over 100 food booths, live concerts featuring major acts such as Macklemore, Kraftklub, Tokio Hotel and Shirin David and booth parties in the exhibition halls. Taking place each night.

Masterclasses & Guided Tours

The Festival boasts over 300 Masterclasses and 200 Guided Tours, where you can load up on a plethora of practical knowledge and inspiring insights – delivered straight from experts.

Stages & Formats – What’s waiting for you

Two days full of keynotes, panels, interviews, inspiration and entertainment. These stages are waiting for you.

Conference Stage

Digital economy, politics, sports, and culture from around the world – basically the essence of OMR on one stage. Plus, special guests at the Conference Bar.

HBO Max Stage

Innovative minds share insights and expertise on the future of marketing and technology.

Blue Stage

Part entertainment, part keynotes on marketing knowledge presented by extraordinary speakers.

Yellow Stage

Marketing insights on technology, e-commerce, platforms, and CRM from well-known speakers

Food Stage

Top chefs, food influencers and great food. A colorful culinary program featuring stars of the scene on both festival evenings.

The OMR Festival is what you make of it - tell us your interests, get individual recommendations and create your program.

That's what our community says

"The OMR Festival is the industry’s number 1 get-together. Nowhere else will you find as many innovative ideas and creative minds gathered in one place. The entire atmosphere was pure inspiration."

Hans Neubert, Chairman of the Federal Association for Digital Media

"You can love it or hate it: but there is no ignoring OMR. And that’s for the simple fact that there’s no other event that delivers such a plethora of inspiration, constructive exchange with potential partners and networking opportunities in two days."

Tobias Kaiser, Managing Partner of For Sale Digital Internet-Agentur GmbH

"OMR as an event opens doors and broadens horizons. For two days, it’s non-stop inspiration, input and networking galore, where the content and setup of the Festival opens up completely new horizons."

Dörte Kaschdailis, Executive Advisor and founder at opexxia

"In my eyes, the OMR Festival is not only a must-have for marketers, but also for HR professionals. It’s an immersive experience, defined by excitement, anticipation and oodles of WOW moments."

Linh Grethe, CEO & Founder @HR Collective

"Nowadays, there is so much we can do remotely. But there still are some that must be experienced live and in-person. The OMR Festival is one such event. I met great people and loaded up on inspiring talks."

Christoph Vogt, Head of Marketing, AMALYTIX

"Invaluable insights on topics such as AI and social media. Solid mix of inspiring speeches on stage and in-depth Masterclasses. Great vibes of the event overall."

Anonym,

"Incredible production. Excellent opportunity to connect with your network in one place and engage in outside-the-box thinking. Everything was thought through and perfectly organized."

Anonym,

"Maximum input, exciting presentations, top networking and a great after-show party. Thank you OMR 24, see you next year."

Anonym,

That's the OMR26 Aftershow

Whether the rap skills of SSIO, the pure energy of ZAH1DE, or the new sounds of Mark Forster – the OMR Music lineup 2026 is as diverse as the festival itself.

SSIO

ZAH1DE

David Puentez

Mark Forster

Drunken Masters

Miami Lenz

RICE & STEW

BOOZ & DRAFT-X

Oswald

Oli.P

These were the top exhibitors of 2025

At the OMR Expo, the most innovative people and companies in the digital industry come together every year — from global players like Pinterest and Google to e-commerce businesses, digital startups, and German SMEs.

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Be an Exhibitor now

Register now as an exhibitor for OMR Festival 2026. Take the opportunity to exchange ideas with attendees about challenges and potential solutions.

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