Ann-Katrin Schmitz

What you can learn from Ann-Katrin Schmitz:

• Why some influencer brands establish themselves for the long term—and others don't
• What really matters in social media marketing today
• What companies can and should learn from strong influencer communities

If brands in Germany want serious advice on social media and, above all, influencer marketing, they turn to Ann-Katrin Schmitz. In 2014, she co-founded one of the first influencer brands with her fellow student Farina Opoku, which Schmitz developed and managed into a lifestyle brand. This was followed by the home spa brand "NOLES" and her own conference. Today, the 34-year-old not only advises major corporations and brands with her team but has also become a personal brand herself with her entrepreneur podcast Baby Got Business.

More about Ann-Katrin Schmitz:

• Keynote on the Red Stage at OMR25
• Interview with Tokio Hotel on the Blue Stage at OMR25
• Baby got Business podcast on Youtube