Rebecca Gottwald

Rebecca Gottwald is Chief AI Officer at Burda Media. In this role, she creates the conditions necessary for the group to consistently leverage its potential in artificial intelligence. Together with her team, she not only develops brand-aligned AI solutions, but also continues to expand strategic partnerships with scale-ups such as Black Forest Labs and ElevenLabs. Rebecca is known for her rigorous approach of treating AI not as an isolated technology project, but as something to be deeply embedded into operational processes. With the first fully AI-supported comic for children, she captured a clear first-to-market position—proving that efficiency and visual consistency can go hand in hand. She implements AI deep within the enterprise process landscape, managing dependencies on existing systems, complex regulatory requirements, and real performance pressure. For her, one thing is clear: it is not the AI models themselves that make the critical difference, but the way they are integrated into processes and systems. This is demonstrated by the development of the company-wide AI platform AISSIST—a secure, model-agnostic enterprise platform that integrates AI models, corporate knowledge, and tools into scalable, agentic end-to-end processes.