Umer Butt came in touch with the catering industry through his family since he was nine years old and began his marketing journey on Facebook back in 2012, where he turned his parents' pizzeria in his hometown of Bielefeld into a “local hero” with a friendly look behind the scenes. In 2018, Umer and his two best friends fulfilled their dream of becoming self-employed and founded the Glückspilz burger restaurant in Bielefeld together. There are now five branches. Umer Butt focuses on organic marketing and social media. Today, Glückspilz is one of the best-known gastronomy brands in DACH and reaches millions of viewers every month with its humorous and authentic characters.
