Lili Radu is the founder and managing director of the bag brand Vee Collective. Together with her husband Patrick Löwe, she is redefining the concept of the fashionable handbag in a new way. Their products combine fashion, functionality and sustainability. Vee Collective is listed in top department stores worldwide, including Neiman Marcus, Nordstrom, Saks and KaDeWe. Lili Radu recently moved to New York with her family to conquer the American market. The bags made from 100% recycled and vegan materials already have a large fan base there. Since this year, Vee Collective has been a certified B Corp and is part of a global movement that stands for an inclusive, just and regenerative economy. Lili Radu wants to prove that fashion “made in Germany” can once again be successful worldwide.