At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With our leading digital experience platform (DXP), we help companies around the world orchestrate their entire content lifecycle, monetize every digital experience, and experiment across all customer touchpoints. Optimizely has 700+ partners and nearly 1500 employees across our 21 global offices. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota, and Vodafone, enrich their customer lifetime value, increase revenue, and grow their brands.
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How to prioritise when anything is possible: Finding AI use cases that really matter
Masterclass
May 05, 13:30-14:30
Track 06
Most AI initiatives fail to create real business value—not because the technology isn't ready, but because teams often don't know where AI can make the biggest difference. In this session, Optimizely shows you how to identify these specific potentials. This allows you to focus on the tasks you know are important but rarely have time for in your daily routine. Optimizely introduces its in-house framework for Agent Discovery workshops, designed to uncover high-impact—and often overlooked—AI opportunities in areas such as campaign planning, content operations, analytics, and personalization.
Optimizely
Julia Maguire
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