Chatbot
Together to Success: How the Comprehensive Support from OMR Reviews Garners Attention for MoinAI
Lea Marie Roosen10/18/2023
Honest reviews, badges, and various content formats help the tool provider moinAI gain more visibility.
Table of contents
- From the virtual travel advisor to moinAI
- "Our success story is actually that we manage to be the
- moinAI wants to get the most out of the collaboration with OMR Reviews:
- moinAI was already listed on software review platforms before OMR Reviews existed. In contrast to CPC-driven platforms, OMR Reviews relies on
- Are you new on OMR Reviews with your software product or are planning to create your own profile there? Robert and Laura reveal their tips for starting at OMR Reviews:
Reviews are not only a critical decision-making basis for potential customers. They also provide software providers with helpful input for product optimization. This is also known by the provider for chatbot solutions, moinAI: He has successfully integrated OMR Reviews into his marketing mix. The honest reviews not only help him with the product development, but also with the conversion increase.
From the virtual travel advisor to moinAI
In 2015 the knowhere GmbH was founded: An AI travel app was supposed to support people as a virtual travel guide, so they can find their dream travel destinations in an innovative way. Just one year after the foundation, the company decided to focus on chatbots and initially tested the new direction on Facebook. In 2020, after many small and large projects, the later AI Chatbot Solution finally became moinAI. With its focus on customer communication, the software vendor now supports numerous medium-sized and large companies.
moinAI was early on the move on rating platforms, because the opinions of real users have a great importance for the success of companies. However, why OMR Reviews plays a very special role is revealed by Robert Weber and Laura Masbaum, who together lead the online marketing team of moinAI. "Reviews gives a completely different push in terms of visibility"
"Our success story is actually that we manage to be the
third or fourth time leader in our categoryon the platform," says Robert and is confident that moinAI will achieve this many more times. "We notice through this platform that we are reallyone of the best players in our software category in Germanyand could remain this for many years.” Laura emphasizes that visibility and trust through OMR Reviews represent the greatest successes for moinAI. The authentic reviews, some of which are published in video format, would give interested parties a special trust. moinAI uses OMR Reviews in three ways in its marketing mix
Even if the company produces a lot of its own content, the
- content formats of OMR Reviewsserve as a helpful supplement. Through these, moinAI can leverage the reach of OMR and increase its visibility. Another point are the
- badges. These are not only awarded digitally, but also physically and have already found a place in the office: According to Robert and Laura, this tactile award not only feels good, but is also great for posts on LinkedIn, which in turn increase the conversion rate. Last but not least:
- use reviews as product feedback. Reviews can be quite honest and you must learn to deal with 3.5 stars. But this is no problem for moinAI, on the contrary: The honest feedback from real users helps to understand the pain points. This is the only way the product can be continuously improved. moinAI presents its badges on its own website
Recognize and understand pain points
moinAI wants to get the most out of the collaboration with OMR Reviews:
Critical reviews are not ignored,but forwarded to the customer success team. So, they ask directly from the customers, which reasons exist for the low star rating. Even if they have already given a detailed review at OMR Reviews, the explicit feedbackoften turns out to be even more detailed as these discussions take place in the form of telephone calls or video calls. In most cases, the problems of the customers can thus be clarified through personal exchange. How OMR Reviews differs from other software directories
moinAI was already listed on software review platforms before OMR Reviews existed. In contrast to CPC-driven platforms, OMR Reviews relies on
packages with various features.These offer moinAI new opportunities they did not have before. Robert and Laura count among the biggest benefits: The all-in-one package:
- moinAI not only experiences personal support through our customer success team. The placement on the platform and in content formats help the company gain more reach, while our strategies for absolute transparency are openly and comprehensibly communicated. The support in generating reviews,
- e.g. through pre-made email templates The focus on the DACH market:
- Another advantage for Robert and Laura is the regionality, as most moinAI customers are located in the DACH region and often do not trust English-speaking companies. In addition, Reviews is also a helpful knowledge platform for those who are not very familiar with software. The various content formats animate the competition between the tools of a category and give a special push:
"Sometimes even in spheres or in rooms where we can't really influence, where you just have the right or more followers. Of course, we benefit from your reach and from your brand," Laura says. "It's wonderful when you can enter into such a symbiosis and we don't just push our own content through our own channels." These tips moinAI has for new starters at OMR Reviews
Are you new on OMR Reviews with your software product or are planning to create your own profile there? Robert and Laura reveal their tips for starting at OMR Reviews:
Put as much effort into the profile design as possible:
- Good texts, good product mockups, good videos.Use the call-to-action
- on your profile page to lead interested people to a dedicated landing page.Fill your profile with up-to-date content,
- e.g. with new features.Check out your competitors/market companions:
- How do they present themselves on review platforms and what new features are they bringing out? Set realistic expectations within your team
- and don't set them too high: OMR Reviews is not a lead-generation machine, but a touchpoint in the software-buying journey that can have a big influence on the purchase decision.Robert's last piece of advice:
- "Reviews is a great opportunity to showcase your company, and you should use it properly.”Your product is not yet listed on OMR Reviews? You can quickly and easily catch up and
submit your request here..
Success Stories
Author
Lea Marie Roosen
Author
Lea Marie Roosen
Lea ist Content Managerin und Autorin bei OMR Reviews. Vor ihrem Start hat sie 2022 erfolgreich ihr Studium in Sportwissenschaften und Germanistik abgeschlossen und vereint die beiden Komponenten weiterhin. Jede freie Minute wird für sportliche Aktivitäten genutzt, während sie ihre Affinität zum Umgang mit Sprache beruflich auslebt.
