Tool Talks give you the opportunity to present your software solution to an audience actively searching for solutions in your category. Your message reaches the right people—without getting lost in the general marketing noise.
The digital stage for your software solution
Most customer interactions happen only at the end of the buying journey – often too late to build genuine relationships. With OMR Reviews Tool Talks, you reach decision-makers early, directly, and personally, while also generating valuable leads.
Most customer interactions happen only at the end of the buying journey – often too late to build genuine relationships. With OMR Reviews Tool Talks, you reach decision-makers early, directly, and personally, while also generating valuable leads.
CONNECT WITH YOUR TARGET AUDIENCE
Tool Talks are 90-minute live webinars where up to four software providers can present their solutions to a relevant audience. With promotion across the entire OMR ecosystem, we maximize the reach of your session and ensure you connect with the right decision-makers.
TARGETED VISIBILITY
REACH YOUR IDEAL CUSTOMERS
BRAND AWARENESS
STRENGTHEN YOUR MARKET PRESENCE
Your Tool Talk will be promoted across the entire OMR ecosystem and beyond – from newsletters to LinkedIn, Facebook, and Instagram. This way, you reach a relevant audience and present your brand in a high-quality environment. Through direct engagement, you build trust and secure a strong, sustainable, and personal presence with the right decision-makers.
LEADS
MAKE NEW CONNECTIONS
Use the Q&A session in the Tool Talk to address participants’ questions about your software solution directly and capture their interest. With our Lead Add-on, you’ll receive all participant information after the Tool Talk, allowing you to follow up effectively and turn contacts into real opportunities.
800
average registrations
> 50 %
decision-makers among the participants
45 %
Show rate among registrations
The OMR Reviews Tool Talks
SPEAKING SLOT
SPEAKING SLOT
The speaking slot gives you the stage to present your software solution exclusively to a relevant audience of decision-makers.
In 10 minutes, you can introduce your product, address the challenges of your target audience, and offer a live demonstration of your tool. During the subsequent Q&A session, you will answer participants’ questions and show how your software efficiently solves their challenges.
EXCLUSIVE PROMOTION
EXCLUSIVE PROMOTION
Your Tool Talk will be exclusively promoted across the entire OMR ecosystem – from LinkedIn to targeted ads and our newsletters. The promotion is precisely tailored to your ICP (Ideal Customer Profile), ensuring that your Tool Talk captures the attention of the right decision-makers. This guarantees maximum visibility and high-quality registrations.
LEAD GENERATION
LEAD GENERATION
Customize your lead strategy to fit your needs: With our flexible options, you can tailor your lead package based on your budget and goals. This ensures you get the exact insights you need to effectively follow up on your contacts.
The Tool Talk was excellently prepared and supported, fully booked, and the participants were really curious. Right after the Tool Talk, we already secured some demo appointments.
Tobias Hagenau, CEO, awork
Even six months after our appearance in the Tool Talk, new customers have reached out to us because they recognized us from the format.
Gerald Zeitler, Head of Marketing, socialHub
The Tool Talk is, by far, the best format I’ve experienced for presenting software in a targeted way!
Sebastian Thuma, Head of Growth & Partnerships, d.vinci
Here’s how a Tool Talk works
- Experts provide a thematic introduction and highlight key trends and challenges (approx. 10 minutes).
- Tool Presentations: Up to four providers present their software solutions and demonstrate how they address specific challenges. Each presentation offers clear insights into features, USPs, and the added value of the solution (approx. 30 minutes).
- Panel Discussion and Q&A: In the final discussion round, the tool providers answer live questions from the participants. This fosters an open dialogue and allows the presented solutions to be compared in a practical context (approx. 45 minutes).
Want to see how it works? Just check out our past Tool Talk on Marketing Automation!
Finding the right Software has never been easier!
What are Tool Talks?
Tool Talks are a webinar format by OMR Reviews where multiple software products from the same category are compared live! In each Tool Talk, up to 4 providers from one top-level category present their solutions, so you can skip the hours of research. Ask your questions about the tool comparison live in the chat and get answers on the spot.
Present your solution to your target audience
Use Tool Talks to present your software solution to your target audience, build trust, and generate valuable leads.
FAQs
Frequently asked questions.
What is OMR Reviews?
OMR Reviews is the leading platform in the DACH region for B2B software reviews, software comparisons, agencies, business services, and practical B2B tech content. The platform makes national and international vendors discoverable, comparable, and assessable for the German-speaking market through verified reviews, rankings, comparison options, and editorial context.
OMR Reviews stands for reliable and verified user reviews, transparency in the software and services market, and guidance throughout the buying and selection process. Reviews cover detailed categories such as value for money, feature set, ease of use, and customer support. The authenticity of each review is ensured through manual checks and required information on the reviewer’s industry and company size.
What is OMR Reviews’ reach?
As of April 2026, OMR Reviews reaches 4,500 Instagram followers, almost 12,000 LinkedIn followers, 24,000 newsletter readers, and nearly 2,000 podcast listeners per episode.
By combining its own platform, community, editorial content, newsletter, podcast, and the broader OMR ecosystem, OMR Reviews has strong visibility in the German-speaking digital and B2B software market.
What are the OMR Reviews Tool Talks?
Tool Talks are 90-minute live webinars in which up to four providers from one category present their software solution to a relevant audience. For software searchers, several tools get compared live; for you as a provider, they're a stage to build trust early in the buying journey and generate leads.
How does a Tool Talk work?
First, experts give a thematic introduction to the key trends and challenges (around 10 minutes). Then up to four providers present their solutions, showing features, USPs, and added value (around 30 minutes). Finally, in a panel discussion and Q&A, the providers answer attendees' questions live (around 45 minutes).
How is my Tool Talk promoted?
Your Tool Talk is promoted exclusively across the entire OMR cosmos, from LinkedIn to targeted ads to the newsletters, plus Facebook and Instagram. The promotion is aligned with your ideal customer profile, so you get high-quality registrations and the attention of the right decision-makers.