Detailed insights into companies engaging with your profile, category, or competitors give you a crucial edge over the competition. Leverage this data to connect with potential customers and convince them of your solution.
Your customers of tomorrow are already here
Find out which companies are actively searching for solutions in your software category. With buyer intent data, you can uncover anonymous visitors on OMR Reviews and turn these insights into targeted leads, guiding them throughout their buying journey.
Find out which companies are actively searching for solutions in your software category. With buyer intent data, you can uncover anonymous visitors on OMR Reviews and turn these insights into targeted leads, guiding them throughout their buying journey.
Identify anonymous website visitors
With buyer intent data, you can discover which companies in the DACH region are interested in your category, your profile, competitors, or relevant content on OMR Reviews. This insight allows you to guide companies strategically through their buying journey and position yourself as a relevant solution in their decision-making process.
COMPETITIVE ADVANTAGES
ALWAYS ONE STEP AHEAD
CRUCIAL TOUCHPOINTS
Make it to Your Audience’s Short List
74% of software seekers research new solutions online and create a shortlist of three to five relevant tools. With buyer intent data, you can identify early who is researching in your category and take actions to become part of their selection.
Personalized Outreach
Convince with the right message at the right time
Buyer intent data not only reveals which companies are interested but also what content they engage with. This allows you to integrate personalized messages into your campaigns that directly address the challenges of software buyers.
EFFICIENT RESOURCE UTILIZATION
Bye Cold Calling, Hi Warm Calling
Buyer intent data helps you prioritize your lead lists and allocate your sales resources efficiently. This way, you avoid wasting time on uninterested contacts and achieve better results with less effort.
66 %
of software buyers in the DACH region use OMR Reviews
> 300,000
monthly users from the DACH region provide valuable insights into buying interests
42 %
lower CPL is achievable through the targeted use of buyer intent data
Buyer Intent Data with OMR Reviews
Buyer intent data provides clear insights into relevant accounts and helps you take targeted actions. This allows you to effectively guide your audience and optimize resource utilization.
OMRviewer
OMRviewer
With the OMR Viewer, you can independently access and work with buyer intent data at any time. Find out which companies have visited your profile, which competitors they are comparing, and which articles they’ve read in the ContentHub.
Thanks to extensive filtering options, you can analyze the data by category, time period, or specific interests, and integrate it into your marketing and sales activities.
CRM Integration
CRM Integration
With CRM integration, you can directly sync buyer intent data with Salesforce, HubSpot, and Pipedrive, seamlessly incorporating it into your sales workflows. Account-level insights allow you to take targeted actions and significantly improve the efficiency of your processes.
Competitors
Competitors
Buyer intent data not only shows you who visits your profile but also reveals which companies are viewing your competitors’ profiles. These insights help you identify potential customers early and take targeted actions to position yourself as the better alternative.
With this knowledge, you can tailor your messaging to persuade potential customers before they choose the competition.
Profile & Category
Profile & Category
Profile data shows you which companies have already had an initial touchpoint with your brand and visited your profile on OMR Reviews.
Category data, on the other hand, provides insights into which companies have visited the category page to research software solutions in general. These buyers are actively searching for solutions in your area but may not have discovered your specific solution yet.
ContentHub
ContentHub
Buyer intent data from the ContentHub shows you which companies are reading articles that mention your solution or category. These signals help you identify accounts that are already actively engaging with relevant topics.
With Buyer Intent Data from OMR Reviews, we reach the right leads at the right time and it directly boosts our conversion rates.
Lukas Volz, Marketing Lead
BotFriends
With buyer intent data, we can strategically support sales and approach potential customers with the right offer at the right time.
Michael Lippert, Head of Demand Generation, HeyData
Here’s how Marco from HeyData uses the OMR Viewer
Marco is a Performance Marketing Manager at HeyData and uses the OMR Viewer to analyze who has visited HeyData’s profile on OMR Reviews. He downloads relevant lists and creates targeted retargeting and lookalike audiences to reach software buyers at the right time.
Learn More About Buyer Intent
Guide to Buyer Intent
See how you can optimize buyer intent data for your sales and marketing strategies to target and effectively acquire new customers.
The OMRviewer
In our webinar, you’ll learn how to use the OMR Viewer to analyze buyer intent data and derive targeted actions for your audience.
Maximizing the ROI of Reviews
Learn how to maximize the impact of reviews in combination with buyer intent data and strategically guide relevant accounts throughout their buying journey.
FIND OUT WHO’S INTERESTED IN YOUR PRODUCT
Discover how to predict purchasing decisions, optimize your sales and marketing activities, and win your next customers using buyer intent data.
FAQs
Frequently asked questions.
What is OMR Reviews?
OMR Reviews is the leading platform in the DACH region for B2B software reviews, software comparisons, agencies, business services, and practical B2B tech content. The platform makes national and international vendors discoverable, comparable, and assessable for the German-speaking market through verified reviews, rankings, comparison options, and editorial context.
OMR Reviews stands for reliable and verified user reviews, transparency in the software and services market, and guidance throughout the buying and selection process. Reviews cover detailed categories such as value for money, feature set, ease of use, and customer support. The authenticity of each review is ensured through manual checks and required information on the reviewer’s industry and company size.
What is OMR Reviews’ reach?
As of April 2026, OMR Reviews reaches 4,500 Instagram followers, almost 12,000 LinkedIn followers, 24,000 newsletter readers, and nearly 2,000 podcast listeners per episode.
By combining its own platform, community, editorial content, newsletter, podcast, and the broader OMR ecosystem, OMR Reviews has strong visibility in the German-speaking digital and B2B software market.
What is buyer intent data?
Buyer intent data reflects the purchase intent of potential customers and is based on behavioural signals. It shows you who is actively looking for a solution, which providers and products they're considering, and how far along they are in the decision-making process. On OMR Reviews, this is second-party data, drawn from how users behave on the platform itself.
How does buyer intent data work on OMR Reviews?
The OMRviewer lets you identify anonymous visitors at the account level. It works through company-level IP demasking: you see which businesses are currently engaging with your product, your competitors, or your category. That means you can accompany companies through their buying journey instead of showing up at the very end, once the decision has already been made.
Which signals does the buyer intent data show me?
You can see who visited your profile, which competitors are being compared, who is researching your category page, and who is reading Content Hub articles that mention you. Profile data flags companies that have had a first touchpoint with your brand, while category data surfaces buyers who may not have discovered your specific solution yet. You can filter all of it by category, time frame, and interest.
Who is buyer intent data relevant for?
Marketing teams use it for account-based marketing, for example to build in-market audience segments and personalised creatives, which can lower customer acquisition cost. Sales teams use it to prioritise leads, tell warm contacts from cold ones, and enrich CRM records. Customer success teams use it to catch potential churn early and find up- and cross-selling opportunities.
Can I integrate the data into my CRM?
Yes. The CRM integration syncs buyer intent data straight into e.g. Salesforce, HubSpot, and Pipedrive. Account-level insights flow directly into your sales workflows instead of getting stuck in a separate tool.
What do I actually get out of buyer intent data?
You reach the right companies at the right moment and prioritise your lead lists by likelihood to close. Instead of cold calling, you move to warm calling and stop wasting time on uninterested contacts. Used deliberately, buyer intent data can lower your CPL by up to 42%.