Meta

A1 F07
E-CommercePerformanceVideo & Streaming

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About us

Meta builds technologies that help people connect, find communities and grow businesses. Our products empower more than 3 billion people around the world to share ideas and offer support. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

On stage

Balance is key – but with flavor. How matcha became a cult classic – between self-care, social media, and a small cocktail on stage.
Stageslot
May 06, 20:00-20:30
Food Stage

Founder and influencer Jessica De Oliveira (Gotcha Matcha) and Thilda from Meta discuss the success formula behind a viral product: How does matcha go from trend to brand? What makes self-care content successful? And how much balance is actually needed in the feed? With honest, real-life talk, insights from the platform—and a matcha cocktail at the end. Cheers!

Jessica De Oliveira
Mathilde Burnecki
Sebastian E. Merget
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Our events

Profitable Growth Unlocked: Accelerate Data Driven Value Strategies
Masterclass
May 07, 13:45-14:45
Track 20

Join us as we will introduce Meta's vision for driving profitable growth through data-driven value strategies. Learn how to set up a best in class data strategy with Conversions API. Discover how our emerging value solutions, such as Value Optimization on driving Profit can help you deliver what matters to your business. Hear from real-life clients like Zalando who have successfully navigated their own value journey with Meta's solutions. Get ready to accelerate your business growth and unlock new opportunities.By attending this masterclass, you won’t just get access to the latest insights from Meta leaders and top advertisers. You’ll also get the chance to win a pair of Ray-Ban Meta glasses with Meta AI!

Meta
Andy Childs
Franzi Zukale
Jan Niklas Brechmann
Luan Zhou
Paul Skorning
Ramona Dold
Richard Ha
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From Static to Dynamic: Elevating Performance with Reels
Masterclass
May 07, 12:15-13:15
Track 20

Join us for an insightful masterclass tailored for performance advertisers, both with and without catalogs. This session is designed for practitioners and hands-on keyboard professionals eager to harness the power of Reels in performance marketing. Discover why Reels are essential for driving sales and learn practical strategies for leveraging video to enhance your campaigns. Explore easy methods to convert static content into compelling videos and understand the best practices for testing and optimizing your approach. This session will equip you with the knowledge to revolutionize your advertising strategy and achieve measurable results.By attending this masterclass, you’ll also get the chance to win a pair of Ray-Ban Meta glasses!

Meta
Annika Schomberg
Edyta Kotowicz
Pascal Greiner
Patrick Brüch
Simona Vilkaite-Marcinkevice
Torsten Müller-Klockmann
Viktoriia Buglak
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Shaping the Future: Tech Innovation for Business Growth
Masterclass
May 07, 10:45-11:45
Track 20

Join us for an enlightening masterclass where we'll explore the transformative potential of AI, Virtual Reality (VR), and Mixed Reality (MR). Discover how Meta's cutting-edge technology roadmap is shaping the future, how innovative devices like Meta Quest headset are transforming training, collaboration, and customer engagement, and how it all interconnects with our pioneering work on AI. Through real-world case studies and success stories from diverse sectors, learn how to harness the power of VR/MR to drive business growth, boost efficiency, and stay ahead of the competition.Get ready to embark on a journey into the future of technology with us and our partners, and be inspired by the endless possibilities of shaping the world together.

Meta
Amone Gbedemah
Bastian Raschke
Camillo Stark
Melanie Rupp
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Products

Rated on

Facebook Creator Studio
3.9 (187 Reviews)
Facebook Messenger für Unternehmen
3.7 (26 Reviews)

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