Ad Alliance is the advertising sales house of RTL Deutschland. A leader in customised, cross-media brand communication, it is responsible for ad sales for RTL Deutschland's channels and services as well as the video and technology specialist smartclip. The team also handles ad sales for selected brands and genres for Media Impact and Bauer Advance, either as a service provider or proprietary trader. Its portfolio includes around 500 media brands across TV, print, digital, ATV and audio, reaching almost 100 per cent of the German population. As well as content-related consulting, Ad Alliance offers innovative technological solutions – from programmatic to contextual and data-driven advertising.
