Usercentrics

The shift to a privacy-first world has disrupted marketing: signal loss, disappearing cookies, and declining performance. It can feel like control and precision are slipping away.In this session, Usercentrics and DWC explore what marketers have truly lost — and how to win it back. Learn how consent-driven strategies, first-party data, and Privacy-Led Marketing can restore performance and unlock new growth.With practical insights and real-world examples, we’ll show how to turn privacy from a limitation into a competitive advantage.

Email remains a powerful channel—but measuring its success requires innovation. Learn how to track engagement and optimize campaigns without relying on traditional tracking methods. In this session, you'll discover what to measure beyond open rates, how to ethically segment and personalize emails, and which privacy-compliant email marketing strategies can help you achieve your goals.

SEO and CRO aren't dead — they're evolving, and so is the need for cross-department collaboration. Join Microsoft's Navah Hopkins for this action-oriented, data-backed session cutting through the noise for practitioners overwhelmed by conflicting AI advice.Attendees will leave with a framework covering: how AI surfaces and cites brands and what builds credibility as a source; how to stack rank expert recommendations — from feed hygiene to landing page accessibility; and why brands that prioritize their humans will be best positioned to thrive in the AI era.