Usercentrics

The shift to a privacy-first world has disrupted marketing: signal loss, disappearing cookies, and declining performance. It can feel like control and precision are slipping away.In this session, Usercentrics and DWC explore what marketers have truly lost — and how to win it back. Learn how consent-driven strategies, first-party data, and Privacy-Led Marketing can restore performance and unlock new growth.With practical insights and real-world examples, we’ll show how to turn privacy from a limitation into a competitive advantage.

Email remains a powerful channel—but measuring its success requires innovation. Learn how to track engagement and optimize campaigns without relying on traditional tracking methods. In this session, you'll discover what to measure beyond open rates, how to ethically segment and personalize emails, and which privacy-compliant email marketing strategies can help you achieve your goals.

SEO and CRO aren't dead — they're evolving, and so is the need for cross-department collaboration. Join Microsoft's Navah Hopkins for this action-oriented, data-backed session cutting through the noise for practitioners overwhelmed by conflicting AI advice. Attendees will leave with a framework covering: how AI surfaces and cites brands and what builds credibility as a source; how to stack rank expert recommendations — from feed hygiene to landing page accessibility; and why brands that prioritize their humans will be best positioned to thrive in the AI era.

Marketers got so focused on attribution and performance that they stopped truly listening to their audience. Yet the most valuable signal was always there — hidden in what people search for before they post, click, or buy. Together with Brandwatch, this session shows how to decode billions of queries across Google, ChatGPT, and beyond to reveal unfiltered consumer intent, rediscover genuine demand, and meet customers exactly where their journey begins.

In 2026, the web hit a tipping point where 51% of all traffic is non-human. This talk deconstructs what brands, marketers, and customers have lost and found along the way. As marketers, we’ve treated dashboards like crystal balls forecasting human intent. But as customers retreat to encrypted group chats and rely more on LLMs and AI agents, marketing faces a crisis. This session explores the three-act evolution of marketing: the traditional era of broadcasting, the performance era of data and visibility, and the agentic era where resonance is key. You must align with the user’s agent’s intent—shifting from “getting the click” to negotiating the machine handshake.

For years, we've built funnels to chase demand. That paradigm is now changing. AI has created a new consumer whose path from discovery to decision is instant and fluid. As L. Page (Google) envisioned, "the ultimate search engine must understand exactly what you mean and give you exactly what you want." We are finally there.Why should a search for a restaurant end with a link? In the era of Agentic Commerce, Search becomes a smart assistant doing the heavy lifting — from comparing ticket prices to completing autonomous checkouts.Join Joao Ribeiro to explore how these innovations eliminate friction and redefine the path to purchase. It's time to move beyond providing options and start providing actions that capture the future of commerce.

If you're running Meta campaigns and your CPAs keep creeping up, this session is for you.Signal loss is quietly eroding performance for most advertisers. Browsers block pixels. Consent requirements filter data. And Meta's algorithm optimizes against whatever you send it — good data or bad. The brands winning on Meta aren't spending more. They're sending better, consented first-party data.In this session, Meta and Usercentrics show you what's really happening to your conversion data, and how to fix it,  without a dev team, without server complexity, and faster than you'd expect.Privacy and performance aren't a trade-off. Come find out why.

Most agencies treat privacy as a one-time setup — install a consent banner, send an invoice, move on. The agencies building real recurring revenue see it differently: first-party data services are the highest-margin line most agencies aren't selling yet.In this Masterclass, Jeff Sauer walks through his Service Stacking framework — how one low-risk entry service like a consent audit leads naturally to server-side tracking, Conversion API setup, and ongoing data strategy. One service becomes six revenue streams. One client becomes a long-term, high-value relationship with recurring revenue built in.