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About us
Shopify is the leading global commerce company, offering trusted tools to scale, market, and run the world’s most innovative brands. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customization, reliability, and security, while delivering a better shopping experience for consumers online, in store and everywhere in between. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, Supreme, and many more. For more information, visit www.shopify.com/enterprise.
Our events
Secondhand comes with unique challenges for product discovery: inconsistent product data, long search queries, and a constantly changing assortment. At the same time, users expect fast results — and businesses expect measurable revenue growth. Many enterprise merchants rely on in-house development to address this. Shopify, Hyghstreet, and Constructor demonstrate how product discovery was rebuilt and further developed for a complex secondhand catalog. The focus is on real-world challenges: complex data, demanding structures, and stable performance during a platform migration.
E-commerce isn't just happening on Google anymore. Customers are buying through AI platforms like Perplexity, ChatGPT, Gemini, and Copilot. Shopify Agentic Storefronts embeds shops directly into these channels, no need for users to leave the AI interface.In this masterclass, you'll learn, using BigBrains Co. as a live example, how Generative Engine Optimization (GEO) works and how to structure product data so AI systems recommend your shop.You'll learn:Setup: Activate Agentic Storefronts in 3 stepsGEO tactics: Optimize product data that AI systems understandReality check: What drives traffic for BigBrains Co. (and what doesn't)
55% of shoppers now use AI to research products and 47% let AI recommend what to buy. The customer journey you spent a decade optimizing no longer exists. Discovery and purchase now happen simultaneously in AI platforms you don't control, through agents you've never met. In this masterclass, [Firma] explains why selling to agents requires a completely different playbook than selling to humans and introduces the new standard for AI-native transactions. You will learn what "Agentic Storefronts" actually means, why it matters for your brand now, and why the fundamentals of great commerce still apply if you know how to use them.
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Meet Shopify at OMR Festival.