Meta

A1 F08
E-CommercePerformanceVideo & Streaming

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About us

Meta builds technologies that help people connect, find communities and grow businesses. Our products empower more than 3 billion people around the world to share ideas and offer support. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

On stage

Not just another beauty ad: How L'Oréal drives cultural relevance
Stageslot
May 05, 16:10-16:30
Blue Stage

Cultural moments don’t wait—you have to seize them. Maxton Hall took the streaming charts by storm, and Mixa was right at the heart of it. But how does a skincare brand break through to a generation that simply clicks away from ads? In this talk, L'Oréal demonstrates that cultural relevance is not a coincidence, but a strategy—and how the right moment translates into measurable business impact.

Alma Lipa
Harriet Herbig-Matten
Valerie Schiek
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Our events

The Creator Marketing Slam
Masterclass
May 04, 15:00-16:30
Track 30, Hall B4

6 top teams compete to present the most engaging and compelling creator marketing case of them all!

Meta
Olya Jach
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Stop Talking to the Same People: How Creative Diversification Breaks the Growth Trap
Masterclass
May 05, 10:45-11:45
Track 21, Hall B1

Is your growth stagnating? Are you losing ground to indie brands that shape culture? Your next customer is not your current customer – and your current creative strategy will not find them. In this masterclass, Meta opens the playbook. Meta shares non-public learnings on why brand campaigns fall into the single-creative trap – and how to escape it. Learn from the CDO of L'Oréal why creative diversification has become a C-suite priority. Dive deep into the tools leading brands use to reach incremental audiences. Afterwards, an expert panel – consisting of a creative strategist, a creator agency lead, and a brand client – discusses openly what needs to be done first.

Meta
Laurence Besnard-Royes
Ornella Sonderegger
Ricardo Mueller
Soukayna Ikhiche
Thore Ladicke
Valerie Schiek
Viktoria Brekalo
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Connect every channel. Grow every sale.
Masterclass
May 05, 12:15-13:15
Track 21, Hall B1

Your audience is everywhere – your strategy should be too. In this masterclass, Meta shows you how innovative brands break down silos to create seamless customer journeys that truly convert. You will learn how to achieve omnichannel mastery and orchestrate your campaigns across the entire Meta ecosystem to guide your customers directly to a purchase. Discover how Volkswagen builds a powerful first-party data engine with lead ads and gain exclusive insights into Swarovski's omnichannel strategy to transform your ads into an always-on growth machine. In addition, Meta provides a first look at the latest product updates. Real experts. Real Q&A. Real ideas. Seats are limited. Ambitions are not.

Meta
Aino Kauranen
Alexander Spiesberger
Jan Starcke
Kim Koszuszeck
Niko Bolkvadze
Ramona Dold
Tom Coerts
Vittoria di Stefano
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Products

Rated on

Facebook Creator Studio
3.9 (187 Reviews)
Facebook Messenger für Unternehmen
3.7 (26 Reviews)

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