Irene is a seasoned digital marketing expert with over 7 years of experience in operational and strategic roles. As Teamlead Solution Engineering at smec, her main role is to understand their strategic goals and to put them into actionable roadmaps in order to achieve profitable growth.Her strong specialisation in acquisition channels drives the development of a test and learn mindset together with her clients to find the best campaign setups, data enhancements, audiences, budgets and more. She shares her PMax experience, having overseen over 500 campaign setups with more than 2M ad spend this year alone.
