cosnova Beauty, founded in 2001, is an owner-managed company. With the mission "Make everyone feel more beautiful", cosnova develops high-quality cosmetic products at the lowest possible price. For its brands essence and Catrice, cosnova focuses its digital strategy on the development of creative and technology-based experiences. These offer the opportunity to combine brand personality, emotion and storytelling in different ways. The company reacts quickly to trends and consumer needs. The aim is to focus on products and content and become a "product-and-content-first company".