Trade Marketing Manager DACH

Job description

We're looking for a Trade Marketing Manager to join our DACH team in Hamburg. In this role, your goal is to develop Tony's brand with our retail partners, to bring our mission across on trade, and to extend our impactful campaigns to incredible in-store brand experiences.

Your trade marketing knowledge and expertise in spotting trends, watchouts, and growth opportunities will help us to stay ahead of the curve and increase our presence with new and existing retail customers. You are responsible for coordinating new product launches in stores, managing all aspects from launch to evaluation.

You will be part of the marketing team based in Hamburg and report directly to the Head of Marketing DACH. You will collaborate closely with the sales teams to gather and shape recommendations and best practices.

Here's what you'll do:

• Create impact on trade with POS materials that bring our brand and campaigns to life in retail stores. You enhance our current set of tools and collaborate with the marketing team to translate new product launches into impactful shelf solutions. You regularly meet with the sales team and field force and visit stores to evaluate and improve the effectiveness of POS materials.
• Effectively manage the trade marketing budgets.
• Participate in trade fairs in Germany and Austria, and make sure our Tony's booth represents the brand in the most appealing way.
• Develop and execute comprehensive launch plans for new products in the DACH region. Develop and write sell-in presentations to support successful product launches and market penetration. Monitor and evaluate the performance of new products post-launch and identify areas for improvement.
• Evaluate the product portfolio and develop recommendations on how to optimize portfolio success, including communication strategies and inventory management.
• Run the weekly meetings to facilitate seamless collaboration between the marketing and sales teams.

Job requirements

• You have a solid knowledge of the FMCG industry and at least 4+ years of trade marketing and/or product management. You are experienced in bringing trade marketing strategies live in (grocery) retailers in the DACH region.
• You enjoy being ahead of the game by being an action-oriented self-starter. You are results-driven and eager to undertake projects on your own initiative while being open, empathetic and collaborative.
• You dare to think big, make choices and develop a clear plan for your market. Achieving big ambitions means achieving more impact!
• You are a great communicator and are comfortable building and presenting data, making firm and insightful recommendations as you go.
• You are comfortable using MS Office, Powerpoint, and Excel. Illustrator and InDesign skills are an advantage.
• Since you will collaborate with clients based in the German region, your German language skills are fluent. You are also part of an international Tony’s team, so you are comfortable with English.
• You believe wholeheartedly in Tony’s mission. You live our core values: outspoken, wilful, entrepreneurial and makes you smile.
• Raise the bar. You challenge yourself and Team Tony’s to increase our ambition and to accomplish our commitment to end exploitation in cocoa.

Everybody is welcome to apply. From classics to limited editions, we know that different flavors make life more inspiring. And not just in our chocolate assortment. At Tony’s, we welcome everyone with equal enthusiasm – regardless of race, color, age, gender, sexual orientation, nationality, disability or veteran status. Crazy about chocolate, serious about people.