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Senior Marketing Manager (m/f/x)

cIQ GmbH
München (Hybrid, 100% Remote)
Vollzeit
Senior (5+)
ab sofort

cIQ is a trusted partner in managing complex cyber risks for improved security in a highly digitalized and interconnected world. Backed by Munich RE, we strive to become the global leader in cyber risk quantification, and to get there, we are looking for the best talent on the market!

As our Senior Marketing Manager (m/f/x), you will play a key role in driving new business opportunities for our rapidly developing business in a high growth market. You will work closely with the Sales and Product teams, developing cIQ’s marketing strategy globally, with a focus on demand generation and growth. This role is a unique opportunity to be a part of the core team of cIQ and drive cyber risk innovation.

Tasks

  • Develop and manage our integrated demand generation campaign strategy through collaboration with our teams including business development and product
  • Manage sponsored events for the purposes of maintaining and growing existing client relationships as well as generating new interests (upsell/cross-sell)
  • Target market segments with integrated marketing campaigns to generate demand and convert into leads. Campaigns can include ABM, paid social, webinars, email marketing and direct mail
  • Create and refine marketing materials and content
  • Engage with agencies and marketing experts as needed
  • Ensure content is optimized for SEO, and our presence is expanded across our social pages - LinkedIn & Twitter
  • Optimize messaging and strategies to amplify the cIQ value proposition across all channels in an agile fashion
  • Analyze and report on traffic, MQLs, conversions, attribution and pipeline growth
  • Provide Business Development with scripting and training on key campaign initiatives; drive program execution with Sales Associates & Account Executives

Requirements

  • Innovative and creative problem-solver with strong communication skills both internally and externally
  • Proven track record of developing and executing innovative campaigns
  • Outstanding team collaborator, open to idea/project iteration (agile ways of working)
  • Strong ability to prioritize and execute on multiple work streams and projects
  • Experience with risk management/cybersecurity is a plus
  • Track record of operating independently, demonstrating creativity, being detail-oriented and delivering results in a highly organized manner
  • Strong critical-thinking, research and problem-solving skills
  • Experience working across different markets/regions with knowledge of differing advertiser/sales needs across Europe and North America(Please note that some travel (15-20%) is required for this role)

Benefits

  • Be at the forefront of the cyber risk quantification (r)evolution
  • Have real impact and help shape the future of cybersecurity
  • Endless opportunities for growth and development
  • Participate in our Incentive Plan, rewarding your hard work and dedication
  • Ability to work remotely, with the autonomy to drive your own success
  • Enjoy a flat hierarchy and open communication policy
  • Be a part of a dynamic, innovative team, working on the cutting-edge

cIQ is a novel cyber risk management service to support the management of cyber risks. With cIQ, cyber risks of enterprises are analyzed and quantified with qualitative and quantitative metrics to support strategic decisions in cyber risk management.

Our mission is to become the go-to provider for any data-related requests in the cybersecurity space and represent the industry standard for cyber risk quantification.

cIQ is an innovation venture (100% backed by MunichRe) which means you get the best of both worlds – the speed and space to innovate of a startup and the financial power from the MR group. In our team, you will have both the challenge and the opportunity to utilize your greatest strengths, and to rely on others to do the same. We believe this is our greatest asset.