Marketing Specialist (m/w/d)

About Us

We are Avionaut, a dynamic and fast-growing company specializing in the production and distribution of premium child car seats. To expand our footprint in Germany, we are looking for a creative and dedicated freelancer to support our marketing efforts on a part-time basis. This role focuses on localizing and executing marketing, social media, PR, and event coordination strategies specific to the German market.

Your Responsibilities

• Manage and grow our social media presence, tailoring content for the German audience.
• Engage actively with the community and provide customer support via social channels.
• Translate and localize marketing materials to ensure cultural and linguistic relevance.
• Identify and collaborate with local influencers for impactful campaigns.
• Coordinate and support events such as in-store activations, parenting workshops, and trade fairs.
• Drive PR initiatives: write press releases, liaise with German media outlets, and build relationships.
• Monitor and analyze performance across marketing, social media, and PR activities to optimize strategies.

Requirements

• Languages: Native-level fluency in German and strong communication skills in English.
• Experience: Proven background in marketing, social media management, PR, or event coordination, ideally within the German market.
• Skills:
  • Proficiency with social media platforms, marketing tools, and analytics.
  • Strong localization and copywriting skills for the German audience.
  • Established contacts within the German media landscape are a plus.
• Residency: Must reside in Germany to ensure market familiarity and cultural sensitivity.

What We Offer

• Flexible working hours and location (remote, part-time, approximately 40 hours/month).
• A B2B freelance contract with a growing, international premium brand.
• Opportunity to shape the presence of a trusted child safety brand in the German market.