BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT GERMANY IS LOOKING FOR A JUNIOR CAMPAIGN PLANNING MANAGER (m/w/d)

SENIORITY LEVEL: Junior Management

FUNCTION: Consumer Experience

SALARY RANGE: Competitive salary + excellent benefits + market leading bonus

LOCATION: Hamburg, Germany

WHAT YOU WILL BE ACCOUNTABLE FOR

• You will work closely with Consumer Experience, Category & other teams to create interlinked 360 campaigns for our Multi Category Brand in Germany
• You will overwatch that all touchpoints are aligned across the activation platforms and do have a consistent tone of voice
• You will own the 360-campaign planning & evaluation process for campaigns associated to you and foster the cross-functional collaboration between the teams will be a crucial part of your daily business
• You will support to define & monitor Campaign KPIs and related Budget to meet commercial & brand targets
• Learnings you have generated out of former campaigns are highly important as you will use them to improve upcoming campaign performance and share across teams
• You will underpin Campaign Plans with consumer & market insights you will use existing research findings as well as initiate new studies together with Insights & Foresights team
• With the help of (new) Campaign Planning Tools like Attribution Model & Location Intelligence you will support the business to make efficient decisions when it comes to touchpoint & budget allocation for our Multi Category brands

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

The ideal candidate for this role

• University degree (Master +) with focus on (Strategic) Marketing
• Min. 3 years of relevant working experience in Marketing functions within a multinational FMCG company incl. a sting affinity towards brands and D2C activation
• Ability to manage multiple activities and cooperate across several departments
• Good Stakeholder Management & relationship building skills are a must
• Excellent and effective communication and representation skills
• Creative approach, ability to think conceptually and out of the box
• Ability to act on own initiative and guide (“can-do-mindset”)
• Sense of innovation and interest in new trends
• Strong analytical skills and commercial acumen

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

Meet us at the OMR Festival, stop for a chat, get to know us and our brands!