SEO Strategist (f/m/d)

Office, Flex or Remote in Germany, UK or Ireland 

HubSpot is looking for someone with remarkable SEO and content skills and experience of scaling organic traffic to join our team. 

Millions of people discover, learn, and grow their businesses with HubSpot’s content, and we’re looking for a German-speaking SEO Strategist who can exponentially grow organic traffic to our German websites.

Our ideal candidate has worked with teams across multiple disciplines and delivered remarkable results. We are looking for a German-speaking SEO Strategist who is knowledgeable about most aspects of SEO, has editorial and writing experience and specialises in finding new opportunities to win in search. 

This role can be based remotely anywhere in Germany, the UK or Ireland. Or in our offices in Berlin, London or Dublin. 

In this role, you’ll get to: 

• Analyse our existing blog content and identify opportunities for improvement in order to increase organic traffic
• Update (and sometimes write) blog content for improved structure, accuracy, search intent, and user experience
• Run keyword research and competitive analyses to find areas for organic growth for HubSpot’s German properties
• Measure and report on organic traffic, rankings, and backlinks generated from search
• Audit and optimise content for better performance in search engines as well as to drive more conversions to our products and content offers
• Find opportunities for partnerships with local websites and publishers in order to grow organic visibility of HubSpot in search
• Partner with HubSpotters across the company including but not limited to analysts,, content creators/editors, regional marketers, acquisition marketers, and product marketers

We are looking for people who…

• Can figure out how to drive more demand from organic traffic into our blog and website
• Have B2B SEO experience — ideally for a SaaS product
• Have experience with delivering best quality content to German audience
• Are strong writers and communicators
• Can think critically and make data-informed decisions
• Have experience in keyword research, competitive analysis, and text optimisation for search
• Can balance multiple stakeholder needs, work across several different teams, and build consensus
• Have experience working with SEO related tools
• Have excellent fluency in German and English