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CRM Marketing Manager (m/w/d) (Retention and Gamification)

Limango GmbH
München (Hybrid)
Vollzeit
Professional (2 - 5)
ab sofort

Our Mission

limango is the Online Shop for families - We wow our customers every day with a fantastic range of brands at very attractive prices. Based in Munich, our 300 employees share a passion for families. We do everything we can to understand their needs and fulfil their wishes. limango has everything families need: Fashion for Babies, Kids, Women and Men as well as Homeware, Toys, Cosmetics and Family holidays. At limango you'll find both classic brands and upcoming brands from across Europe. Founded in 2007 and a member of the Otto Group since 2009 limango now has over 22 million members across Germany, Austria, the Netherlands and Poland and sells over 40 000 products daily to German customers alone. We want to continue to grow and win the trust of all mums in Europe. To help us achieve this, we're looking for motivated, talented individuals to work with us and be a part of something big.

 

Your Job

You will be responsible for the development and expansion of the multi-channel dialog with a focus on automatization.


Daily tasks of the position:

  • Conception, implementation and success monitoring of automated and personalized customer journeys to activate customers across all direct marketing channels (email, app, web, print, sms)
  • Setting up newsletters, sms messages, app push, web push, in shop and in app communication
  • Responsibility for a group of customers based on their lifecycle and the strategic further development with the aim of CL optimization
  • Independent implementation of special projects from conception to design to implementation in close cooperation with the Graphics and IT departments, as well as external service providers and partners on demand
  • Preparing forecasts, analyses and reports on activities; creation of actions based on user segmentation
  • Conducting and analyzing A/B tests

 

Your Profile

  • Degree in marketing, economics, communication or similar with at least 2 years of working experience
  • Experience with Emarsys or similar Marketing tools (e.g. Salesforce)
  • Good understanding of the target group of families
  • Good analytical skills, likes to work with data
  • Creative with texts & content
  • Very good german and english skills

 

Our Offer

  • With us you will find an open and team-orientated working atmosphere
  • Plenty of breathing space for independent work with lots of creative freedom in a dynamic company
  • A great office in the tech center of Munich with one of the coolest rooftop terraces around with a panoramic view of the city and the alps, you'll also find a foosball table and cool drinks in the fridge for that well-deserved end of day chill.
  • A wide range of learning and development opportunities including language courses, master plan and much more for a steep learning curve
  • We subsidise your MVG ticket, your JobRad or your parking space
  • We offer you a good balance of home office and working in the office