BIRKENSTOCK is a global lifestyle brand that stands for quality, functionality and well-being in all aspects of life. The historical roots of this traditional, family-run company can be traced back to 1774. Today, the product range includes sandals, closed shoes, accessories, natural cosmetics, beds and sleep systems. With over 5,500 employees, BIRKENSTOCK is the biggest employer in the German footwear industry. BIRKENSTOCK has 16 sites in Germany. In Europe, Asia, and North America, BIRKENSTOCK is represented with its own sales offices.

Join us in shaping the future at our location in Cologne as a Brand Manager Seasons (m/f/d) Europe

YOUR RESPONSIBILITIES:

• Take over brand ownership and manage the planning, conception and execution of all brand efforts within Birkenstock Europe on a seasonal basis
• Strong focus on the pre-seasonal planning; from consumer insights to the identification of the right channel /media mix in order to get Birkenstocks’ vision, identity and brand message across
• Specify content needs, brief and coordinate internal as well as external stakeholders, e.g., Birkenstock Content House or (marketing-) agencies
• Own the quality management of content production as well as during the seasonal roll-out of all consumer-facing brand efforts
• Budget planning and decision-making in alignment with the Head of Brand Management and the Brand Director Europe

YOUR EXPERIENCE AND COMPETENCIES:

• Minimum of 3 years’ experience in brand management, marketing and/or communication, preferably within the lifestyle, fashion and/or sneaker industry; experience in media (paid and social) is considered a plus
• Curiosity for and understanding of (emerging) trends in the fashion and footwear industry as well as an uncompromising openness to other people
• Solution-oriented and empathic communicator, passionate about marketing and the industry
• Structured and organized way of working, combined with a team-first mentality and a strong work ethic
• High proficiency with MS Office (with a focus on Excel), Keynote and Adobe (In-Design, Acrobat)
• Excellent verbal and written English language skills; additional languages (e.g., German, French, Spanish) are advantageous