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5 years ago
Brand Manager (f/m/d)
We’re looking for a...
Brand Manager (f/m/d)
The WOW Tech Group is one of the world's leading companies in the sex toy market. With our innovative and high-quality brands Womanizer™ and We-Vibe® we delight millions of customers and help them to have a more fulfilling sex life. Originally founded in 2017 as Start-up Womanizer Group Management, following the merger with the Canadian Standard Innovation® Corporation, we are pursuing the vision of becoming the world's largest player in the industry. The now more than 200 employees are spread over the headquarters in Berlin and the offices in Nuremberg, Ottawa, Shanghai and Hong Kong.
Tasks
- You manage, govern and develop one or more premium brands within our successful house of brands
- You represent your brands and products towards internal regional stakeholders and external key partners.
- You ensure global brand consistency across touch-points from packaging to (digital) marketing measures or in-store appearance at POS's
- You develop KPI-driven marketing strategies based on brand values to achieve market success, conquer new segments and promote customer loyalty
- You provide and implement go-to-market plans for product launches, accompanying campaigns and development of advertising and marketing materials
- You brief agencies and service providers, internal design and content experts, digital marketing experts and our PR team on your brands and products, introductions or lifecycle decisions
- You globally monitor brand performance across channels and manage significant marketing budgetsYou develop partnerships, manage collaborations and license agreements
Requirements
- You have a degree in marketing, communication, business or equivalent
- You have experience in marketing, ideally in consumer goods, wellness or luxury
- You Ideally have experience in the development of brand strategies
- You have experience in dealing with agencies and freelancers
- You have strong project management and communication skills
- You are self-accountable and have a creative mindset
- You have strong language skills in English and German, written and spoken
- You have a strong personality: highly motivated with initiative, passion and excellent problem-solving skills
Benefits
- You will work for a global pleasure brand that is among the fastest-growing in its industry
- You will become part of a highly skilled team of international specialists and interesting people
- You will be offered a range of personal development opportunities, including language courses and career-specific training workshops, and conference attendance
- You will profit from a creative, knowledge-sharing, and stimulating environment
- You will enjoy our light, spacious office in the heart of Berlin with all the latest mod-cons and refreshments on hand to make working with us comfortable and fun