Social Channel Manager (m/f/d) - YouTube essence/CATRICE

With our brands essence and CATRICE we have set new standards on the international cosmetics market and are now represented in around 80 countries. We offer an interesting area of ​​responsibility in a fast-growing, dynamic company and are looking for employees who will support us in the future with a high degree of motivation and expertise.
As YouTube channel manager for the brands essence and Catrice you are the specialist when it comes to the day-to-day operations of our YouTube channels as well as the medium to long-term strategy development of the brand channels. This explicitly means content strategy, scheduling, display and implementation of measures to further enlarge our YouTube ecosystem by increasing the number of channel subscribers and increasing video views of the individual content.

The tasks:

• Creating content strategies to increase our audience - subscribers and views in collaboration with the global marketing and content creation teams.
• Clear definition for the production and development of the relevant content (e.g. video & thumbnail) in order to be able to implement the strategy
• Creation of editorial plans as well as the distribution of videos on branded channels and on trading partner websites
• Definition of a uniform look & feel for the channels (analogous to the brand identities), creation of playlists and keywords for the videos and channels to support the growth strategy
• Trend research & content analysis: which content works well, in which areas do we have to produce more, which areas have a stronger focus and how do we integrate creator content more strongly?
• Continuous reporting and setting up relevant success metrics

The requirements:

• Distinct experience in the holistic channel management of YouTube and deep understanding of the platform - modes of action, success factors, dos & don'ts, etc.
• Proven success in building and expanding a community on YouTube (subscribers, views and engagement)
• Deep understanding of video advertising, video production and social media
• Openness and flexibility for changes and spontaneity in a dynamic environment
• Communicative personality, ideally with your own YouTube channel
• Strong team player with a positive attitude towards cross-functional cooperation with internal and external partners
• Very good knowledge of English, other languages, especially German, ​​are advantageous