(Senior) Growth Marketing Manager - Online Marketing (m/f/d)

Job description

At sofatutor, we are convinced that children and young people best achieve their learning goals when they learn at their own pace and can draw on different learning media. To this end, our team has created a digital learning platform that encourages individual learning and supports children in their everyday school life with learning videos, interactive exercises and worksheets.

As (Senior) Growth Marketing Manager – Online Marketing (m/f/d), you will develop strategies and plan initiatives for the development of new marketing channels and new target groups for our product in order to reach out to more potential customers.

Note: At the moment, we obtain a remote hiring process and the position can be filled regardless of your location. Please apply with a detailed application including your salary expectations and your earliest possible start date.

Your mission

As a (Senior) Growth Marketing Manager – Online Marketing (m/f/d) you will be responsible for finding and operating the right growth levers for the marketing of our product. You will implement this goal in cooperation with a team of specialists. In summary, your tasks are:

• Identification of new (online) marketing channels and growth initiatives to increase new customer acquisition
• Conception of pilot projects (growth hacks) and their independent planning, management, implementation and success analysis
• Development of new ideas through cross-team collaboration with the respective channel managers, the Head of Marketing and the Paid Growth Team Lead
• Support in the development of the corporate strategy

Requirements

You have at least two years of professional experience in performance marketing and have successfully built new channels and developed new target groups. As the perfect addition to our team, you bring the following with you:

• Completed studies in the field of marketing or a degree in a related field of education
• Entrepreneurial thinking and acting as well as strengths in conceptual and analytical work
• General knowledge of various performance marketing channels as well as experience with analysis tools, such as Google Analytics or Excel
• Desire for creative brainstorming and new challenges
• High degree of personal initiative, a quick grasp of new concepts and the motivation to continually learn new things
• Full professional proficiency in English

Our promise:

You can draw on the resources of a rapidly growing company and experienced management as a sparring partner. We will support you on your goals and let you create and implement your own vision of growing our business. For us, this includes a transparent way of working, insight into the projects of other teams and regularly provided feedback. These are our further benefits:

• A responsible and varied position as well as resources and scope to realize your own ideas.
• Flexible working hours (full or part-time), the opportunity to work from anywhere and to take part in sports courses with professional fitness coaches, because this is all part of a healthy work-life balance and therefore also part of our corporate culture.
• Team-building events where you can get to know your colleagues outside the office: whether at a picnic in the park or in the bouldering group, we create a variety of opportunities for you to exchange ideas – also digitally.