Expired

Senior Analyst & Product Marketing Manager (f/m/d)

CoreMedia GmbH
100% Remote
Full time
Professional (2 - 5)
as soon as possible

About us

CoreMedia empowers organizations with an open, best-of-breed DXP and DAM to orchestrate and deliver omnichannel experiences at global scale and across customer journeys for more than 25 years. We are looking for talents who have the attitude and determination to want to make a difference. Working at CoreMedia is about working on exciting projects, for international customers, at global locations, with 170 great colleagues in order to shape the digital world. Be iconic – join our team!

The Challenge

​We’re currently a team of 170+ talented individuals developing best-of-breed content management solutions for B2C and B2B businesses. We are looking for an experienced Senior Analyst & Product Marketing Manager who is creative, energetic and a self-starter with a passion for driving pipeline growth through dedicated product communication and deep relationships with analysts. Our small marketing team is spread across Germany.

  • Creation and execution of an Analyst Engagement Plan
  • Manage Analysts Relations for qualification in the product/company ratings
  • Conception and coordination of the creation of product demo use case videos
  • Qualification, addressing and acquisition of reference customers for interested parties an Analyst Ratings
  • Collaboration with our product and content team to define positioning, messaging and communications strategies
  • Development of battle cards based on market research
  • Supporting the development of collaterals such as blogs, case studies, testimonials, presentations, white papers, flyers brochures and videos
  • Creation and further development of various sales presentations with product and solution components
  • Planning and execution of competitor research and their positioning in the marketplace. Serving as an expert for the competitive landscape
  • Planning and execution of market and customer research to gain insights into potential targets, customer needs, and buying decision processes relevant to the products

What you offer

  • 5+ years of Analyst Relationship Management/Product Marketing experience with budget ownership
  • Experience in implementing and nourishing Analysts Relationships to improve ratings
  • Professional experience in product marketing, ideally for an international B2B Software company
  • Experience working closely with the product and sales departments
  • Excellent time management skills with the ability to prioritize
  • Experience managing third party vendors including agencies and contractors
  • Results-driven mindset
  • Fluent written and spoken English & German skills are required
  • Enthusiasm for new, innovative and technical topics as well as a strong understanding of customer and market requirements, trends and developments in the IT industry
  • Hands-on mentality and ability to work effectively both independently and as part of a team

What we offer

  • A dynamic environment in an international well-established organization
  • Clearly defined growth possibilities on multiple projects
  • Working with a strong, closely-knit team to learn new skills
  • Appreciation of your professional expertise and commitment
  • A centrally located office in the heart of Hamburg and the possibility to work from home
  • Hackathons, table football tournaments, OpenSpaces and regular get-togethers
  • The possibility of taking a sabbatical after two years
  • Allowance for Bike Leasing via Eurorad
  • Udemy Business Account for on-demand learning
  • Full coverage of your HVV ProfiTicket (public transport)
  • German & English classes for free