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AI & InnovationB2BBrandsE-Commerce

The OTTO sole proprietorship has its place of business in Hamburg and employs around 6000 staff throughout Germany. Sales turnover in the 2022/23 financial year was Euro 6,3 billion. OTTO is part of the internationally trading Otto Group. With an assortment of more than 17 million articles and more than 19000 brands, the company is the largest German online shop. Every second washing machine ordered on the internet and every third online television comes from OTTO. Last year 11,3 million customers ordered at the online shop. At peak times up to 10 orders per second are sent to As part of its transformation towards a platform business model, OTTO is opening to even more brands and partners.

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Turning likes into buys: How social commerce is revolutionizing e-commerce and your take off with liveshopping

Wed, May 8th

12:30 - 14:00

Track 25, B1