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CultureData & AnalyticsSocialSports & Gaming

OMG FUSE is the agency for pop-cultural relevance marketing. With more than 70 experts in consulting, strategy, and creation, OMG FUSE develops brand communication and campaigns in areas such as social media, sports, esports & gaming, influencer marketing, and gamification. The agency’s DNA is the symbiosis of holistic consulting, data-based strategies, and creative intelligence. Everything the team creates carries the zeitgeist. Along the claim “Action Creates Impact”, OMG FUSE stands for communication with impact – 24/7, 365 days a year – and serves as the lead agency for many global brands from different industries.

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Winning the attention game - How to capture the attention of Gen Z & Alpha with Roblox and Co.

Tue, May 7th

10:30 - 12:00

Track 29, B3