AEOS is currently active in 5 European countries (in Germany since 2021) as a specialist for the analysis of TV content on a broad data basis. To this end, video data is combined with own proprietary AI technologies for analysis and usage-based Big Data algorithms. AEOS automatically detects TV campaigns, for example, and generates performance values. In Germany, this happens in cooperation with Vodafone - and thus offers the possibility to examine the TV usage behavior of about 1million VF households down to the second. Our data can be used to analyze own and competitor activities on TV, to activate digital and DOOH campaigns with never seen before efficiency and to even plan an upcoming TV campaign in an optimal way.
