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30minAbout us
Mastercard Services encompasses Mastercard's offerings beyond the transaction. We provide organizations across geographies with a tailored portfolio of solutions that drive profitability and enhance customer acquisition and retention efforts. By harnessing the power of our real-time, anonymized, and aggregated transaction data, along with a comprehensive suite of solutions such as SessionM (loyalty), Test & Learn (analytics), and Dynamic Yield (personalization), we empower our customers to unlock new insights and opportunities. Our solutions help businesses recommend targeted actions, predict results, identify and protect customers, improve performance over time, and execute programs and campaigns at scale.
Our events
EQOM, a leading group in the sexual wellness space (AMORELIE, EasyToys), is revolutionizing the customer experience by focusing on the emotional aspect of their products. Camila Dutzig will share how and why EQOM transitioned from a specifications-driven approach to one that prioritizes customer sentiment. She will discuss the importance of understanding customer motivations and how leveraging real human stories enhances engagement and drives sales.
When information became an ocean, we built a lifeboat called AI—North Star, sailor, and captain all within a single window asking: "How can I help?" What began as an efficiency tool is becoming a second brain: it manages health, decisions, moods, and even desires. Devices tell us how we slept; algorithms shape what we value. Is this a rescue—or a silent captivity? This masterclass shows how we got here and what it means for our autonomy. In a world of convenience, the question remains: What price do we pay for never having to think for ourselves again?
We're showing up. Are you?
Meet Mastercard Services at OMR Festival.