Frontify

SoftwareB2BBrands

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About us

Frontify is the DAM for leading brands: the platform unifies guidelines, templates, and assets to transform how marketing teams create on-brand content on a global scale. Founded in 2013, Frontify is headquartered in St. Gallen, Switzerland, with additional offices in New York City, USA, and London, UK. The SaaS company has grown to over 300 employees and serves global brands such as Uber, Microsoft, and Kia.

Our events

Iconic & Evolving – Leading Legacy Brands into the Future
Masterclass
May 05, 10:45-11:45
Track 11, Hall B4

Deutsche Telekom is the most valuable brand in Germany – and a global benchmark for brand management. But staying at the top for decades requires continuously reinterpreting your own legacy. Legacy brands are defined by their lasting cultural relevance and accumulated brand equity. Their core challenge lies in balancing stability with relevance: preserving iconic values while allowing for renewal – always with respect for the brand’s distinctive codes. It’s not about reinventing everything, but about strengthening what already makes a brand iconic for the future. In this context, AI becomes a powerful enabler – helping to combine efficiency with creative impact in modern brand management.

Frontify
Alexander Engelhardt
Lukas Cottrell
Nicolas Hürner
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