About the speaker
ZAH1DE is a phenomenon: Berlin-based creator, dancer, and musician – and already one of the most influential stars of Generation Alpha in the German-speaking world. She comes from Berlin-Kreuzberg, rose to fame with dance content, and made the transition to an artist career with impressive force. In 2025, she was awarded the BAMBI as “Shooting Star” – an accolade that cemented her status from TikTok phenomenon to mainstream icon.
ZAH1DE at OMR
ZAH1DE is a force of nature: a Berlin-based creator, dancer, and musician – and long since one of the most influential Gen Alpha stars in the German-speaking world. Hailing from Berlin-Kreuzberg, she blew up through her dance content and managed the transition to a music career with impressive momentum. In 2025, she was awarded the BAMBI as "Shooting Star" – a major accolade that cements her status as a transition from TikTok phenomenon to mainstream icon. Serdar Boğatekin is the Founder & CEO of Lunatix – and the strategic mastermind who turned a Berlin dance base into one of the most visible creator and talent platforms in the DACH region. He combines training, community, and content so consistently that Lunatix isn't just a dance school, but a talent factory, content machine, and launchpad all in one. As a manager and mentor, he developed ZAH1DE within the Lunatix ecosystem and has guided her leap from viral dance content to music and pop culture relevance. On the Conference Stage, both will provide insights into today's music industry – and explain what brands can learn from TikTok phenomena like ZAH1DE.
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