About the speaker
Yulia Burova is a Global Marketing Leader in the B2B industrial sector, leading international marketing teams at Belzona - a global manufacturer of advanced repair and protective composites and coatings. With over a decade of experience in industrial and technical markets, she challenges the status quo by proving that B2B marketing can be creative, bold, and human-centered. As a marketing leader, Yulia is committed to breaking traditional barriers in industrial marketing - redefining how B2B brands tell their stories, build relevance, and stand out in a rapidly evolving digital world.
Yulia Burova at OMR
B2B Marketing has long been labeled as rational, uninteresting, lacking emotion, and - let's be honest - boring. But behind every industrial product, technical data sheet, or a specification is a human decision-maker craving authenticity, relevance, and emotion. In this session, we will challenge the myth that creativity belongs in B2C only, and explore how B2B brands can stand out via bold storytelling, compelling visuals, and engaging video marketing. You'll learn how to transform complex technical solutions into captivating narratives that grab attention and build trust. We will break down the psycology behind viral B2B content and examine practical tips for creating videos that drive engagement - not just impressions. If you believe your industry is "too technical" for creativity, this session will prove otherwise. B2B does not have to be boring - it can be magnetic.
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