About the speaker
Vanessa Stützle is CEO of LUQOM Group. She took over the PE-backed group at the end of 2022 and transformed it from a retailer into Europe's leading data-driven, vertically integrated online platform for lamps and lighting solutions. Stützle looks back on more than 20 years in e-commerce. As a member of the group executive management at Douglas, she grew the company into the market-leading beauty platform with €1.3 billion in e-commerce revenue. Previously, as CDO of the s.Oliver Group, she played a key role in building one of the largest mono-label online stores in Europe.
Vanessa Stützle at OMR
Purchase decisions happen in seconds, while consumers seamlessly switch between searching, streaming, scrolling, and shopping. The Luqom Group success case shows how you can leverage Google AI across this dynamic customer journey. Dr. Jannika Bock (Google) and Vanessa Stützle (CEO, Luqom) present how Europe's market leader transforms products into captivating video experiences using Google AI – like Imagen, Veo & Gemini – and revolutionized its e-commerce strategy with a modern Google Search & YouTube setup. We will show you how to use this approach for your brand to scale and drive profitable growth. Curtain up for the e-commerce of tomorrow!
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