About the speaker
Sofia Simões is innovator and Team Lead in Product Content Lifecycle Management at Siemens, where she spearheads the delivery of cutting-edge digital solutions. Her expertise lies in enabling seamless generation, meticulous management, and strategic provisioning of product data throughout the entire chain. With an unwavering focus on collaboration, process optimization, and digital transformation, Sofia consistently drives impactful change, leveraging a data-centric approach to unlock business value.
Sofia Simões at OMR
How do you scale AI-powered content operations globally? Using Siemens as a case study, this masterclass shows how a modern DAM platform structures content and enables seamless collaboration across markets. Discover how fragmented solutions were replaced by a central Digital Asset Management platform based on AI automation, intelligent metadata, and advanced search. The results: structured content and scalable processes—without the chaos. Sharedien provides key takeaways: learn how to scale AI without integration issues, connect global teams and assets, and why a standardized architecture often outperforms complex custom solutions.
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