About the speaker
From the TV set of Das große Backen straight into the hearts of her community: Serena captivates her audience with creative baking and aesthetic cake design. Her content is not just about recipes, but above all about the joy of crafting extraordinary cakes. With a great deal of creativity and a love for experimentation, she continually surprises her community with new, unique creations, showing how versatile and inspiring the world of baking can be.
Serena Agbor Mbongoo at OMR
How social media has changed the world of food—and why simple recipes are no longer enough. Food content on social media has evolved far beyond traditional recipes. Today, trends, aesthetics and storytelling often matter more than the ingredient list itself – from glitter in sourdough bread to elaborate cake designs and viral challenges. As food increasingly becomes an entertainment and lifestyle format, it also opens up new opportunities for collaborations with brands beyond the food space, from lifestyle to beauty. But what does this shift mean for creators, communities and brands?
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