About the speaker
As Head of Podcast for the European market, Saruul Krause-Jentsch is the architect behind the major audio trends at Spotify. Since 2020, she and her team have managed everything from production and curation to the most important creator partnerships. She had already demonstrated her feel for the market before joining Spotify: after positions at Condé Nast and Bertelsmann, she founded “Auf die Ohren,” the first German live podcast festival, in 2018 and advised companies as an independent audio strategist.
Saruul Krause-Jentsch at OMR
Long-form formats such as podcasts are growing – even though everything else is getting shorter and shorter. At the same time, the boundaries between video, social media, and podcasts are blurring – with enormous consequences for podcasters, listeners, and advertisers. How can you best monetize and leverage the trust and loyalty of the podcast community? What opportunities does video offer? And does EVERYONE really have to make videos now? This will be discussed by veteran creator Tim Gabel, who knows both worlds better than almost anyone else, and Spotify's Head of Podcasts for Europe, Saruul Krause-Jentsch, who will provide exclusive insights into the streaming giant's platform strategy and product innovations.
Omr Festival 26 doesn’t happen twice.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.