About the speaker
Rolf Hermann is part of the management team at OMR for the OMR Education division and has been building it up and expanding it for over eight years. As the editor-in-chief of the OMR Reports, Rolf has contributed to, worked on, or curated over 70 online marketing specialist books. As the host of the OMR Education Podcast, he interviews guests from the digital economy weekly. Therefore, the start of a podcast episode has already been heard 350 times: "It's Monday again, time for a new episode of OMR Education...". The podcast features the most exciting voices in the marketing industry, sharing their knowledge and cases, always focusing on best practices and the tricks of marketing pros. Additionally, Rolf hosts the formats #AskAndre and Think with Tarek. He also implements strategy, training, and further education projects on marketing topics for brands like Google, LVMH, Porsche, and SAP at OMR Education.
Rolf Hermann at OMR
What are the big themes in e-commerce in 2026? What kind of company would Tarek Müller start today, and what opportunities does he see for D2C brands and retailers? The e-commerce landscape is moving fast. Reason enough to pick the brain of the Co-Founder & Co-CEO of ABOUT YOU. As traditional SEO is replaced by Generative Engine Optimization (GEO) and Agentic Commerce radically reshapes the customer journey, retailers are facing entirely new questions:
- How are AI agents—capable of making autonomous purchasing decisions—influencing the industry?
- Which strategic steps are now crucial to remain visible in a world of LLMs and automated checkouts?
- What are the biggest challenges facing e-commerce today, and what are the strategies to solve them? Who better to ask than Tarek Müller. He analyzes how the interplay between content, technology, and user intent is shifting in 2026. Beyond his visionary outlook, Tarek brings concrete hacks and proven strategies from his experience at ABOUT YOU—ranging from AI-driven content production to scaling within saturated markets. Get fresh input for your own marketing in this conversation with OMR Education Podcast host Rolf Hermann, recorded live on the Yellow Stage.
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